Customer & Digital Analytics Lead

Yum! Brands
Irvine
Workplace: HybridFull timeUSD 121,600 - 150,000 annuallyFunction: Data Analytics & Business IntelligenceExperience: 4+ yearsSkills: ["Cross-functional collaboration","Communication","Strategic thinking"]

Own customer insight and digital performance, turning measurement into actionable growth strategies. Define customer understanding (segmentation, lifecycle behavior, growth drivers) and translate insights into marketing strategy with cross-functional partners across Marketing, Digital, and Technology. Lead measurement strategy across digital, CRM, and marketing channels, establish core KPIs and incrementality frameworks, build dashboards, and ensure a single source of truth through data quality, tracking, taxonomy, governance, and MarTech/data platform integration.

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FursaFursa
Yum! Brands
Yum! Brands
1 week ago

Customer & Digital Analytics Lead

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Job Summary

Own customer insight and digital performance, turning measurement into actionable growth strategies. Define customer understanding (segmentation, lifecycle behavior, growth drivers) and translate insights into marketing strategy with cross-functional partners across Marketing, Digital, and Technology. Lead measurement strategy across digital, CRM, and marketing channels, establish core KPIs and incrementality frameworks, build dashboards, and ensure a single source of truth through data quality, tracking, taxonomy, governance, and MarTech/data platform integration.
Location: Irvine
Workplace: Hybrid
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Define customer understanding (segmentation, lifecycle behavior, growth drivers) and identify priority audiences and incremental growth opportunities.
  • •Translate insights into recommendations that shape marketing strategy and business decisions with CRM, digital, and brand teams.
  • •Own measurement strategy across digital, CRM, and marketing channels; define and standardize KPIs (conversion, retention, frequency, LTV, engagement).
  • •Establish measurement frameworks for campaign testing and incrementality and build scalable dashboards and reporting with a single source of truth.
  • •Bridge Marketing, Digital, and Technology by improving data quality, tracking, taxonomy, and governance; shape data flows across CDP, data warehouse, CRM, and reporting tools.

Pay and Benefits

Salary: USD 121,600 - 150,000 annually
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •4+ years of experience in customer, digital, or marketing analytics.
  • •Experience in a consumer-facing environment such as QSR, retail, eCommerce, or app-based business.
  • •Strong proficiency in SQL and DOMO and digital analytics platforms.
  • •Proven ability to work cross-functionally with marketing, product, and technology teams.
  • •Strong communication skills to translate complex data into clear, actionable insights.
Experience:4+ yearsConsumer
Skills:Cross-functional collaborationCommunicationStrategic thinking
Tech Stack:SQLDOMOCDPData warehouseCRMDashboardsReporting toolsSnowflake

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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Glassdoor: 3.7
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