Adidas

2 weeks ago

Senior Manager Campaign Management (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own and lead end-to-end digital campaign management for Outdoor and Trail Running across all eCommerce platforms, driving digital activation, SOV, conversion, and assortment sell-through. Manage adidas Douyin and RED channel activation by planning and executing cross-category platform IPs and securing platform resources for co-created initiatives. Use real-time KPI monitoring to optimize engagement, traffic, and sales performance, while strengthening platform partner relationships and spotting industry trends to drive innovation.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Serve as the e-marketing go-to expert and owner for Outdoor and Trail Running across all eCommerce platforms, driving digital activation from planning through post-launch amplification.
•Orchestrate inline pack drops across all eCommerce stores and ensure a seamless consumer journey with credible product storytelling and cross-functional alignment.
•Lead end-to-end planning and execution of cross-category platform IPs for adidas Douyin and RED, including negotiating and securing platform resources and co-creation opportunities.
•Monitor engagement, traffic, and sales KPIs in real time and continuously refine tactics to improve performance and ROI.
•Build and maintain trust-based relationships with platform partners, and track eCommerce trends, platform policy shifts, and consumer behavior to identify co-creation projects and drive innovation.

Key Requirements

•8+ years of working experience, ideally in the sportswear or outdoor industry, with a genuine passion for outdoor sports.
•Experience collaborating with platform IPs on Douyin or similar major eCommerce platforms.
•Proven ability to negotiate and manage platform relationships to secure optimal resources, placements, and co-creation opportunities.
•Experience operating in complex organizations, comfortable in matrixed environments and aligning across multiple functions.

Experience:8+ yearsSportswearOutdoor

Skills:Relationship managementData-driven optimizationCross-functional collaborationNegotiationStakeholder alignment

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

2 weeks ago

Senior Manager Campaign Management (Shanghai, SH, CN)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Sr. Manager level

Key Responsibilities

•Serve as the e-marketing go-to expert and owner for Outdoor and Trail Running across all eCommerce platforms, driving digital activation from planning through post-launch amplification.
•Orchestrate inline pack drops across all eCommerce stores and ensure a seamless consumer journey with credible product storytelling and cross-functional alignment.
•Lead end-to-end planning and execution of cross-category platform IPs for adidas Douyin and RED, including negotiating and securing platform resources and co-creation opportunities.
•Monitor engagement, traffic, and sales KPIs in real time and continuously refine tactics to improve performance and ROI.
•Build and maintain trust-based relationships with platform partners, and track eCommerce trends, platform policy shifts, and consumer behavior to identify co-creation projects and drive innovation.

Key Requirements

•8+ years of working experience, ideally in the sportswear or outdoor industry, with a genuine passion for outdoor sports.
•Experience collaborating with platform IPs on Douyin or similar major eCommerce platforms.
•Proven ability to negotiate and manage platform relationships to secure optimal resources, placements, and co-creation opportunities.
•Experience operating in complex organizations, comfortable in matrixed environments and aligning across multiple functions.

Experience:8+ yearsSportswearOutdoor

Skills:Relationship managementData-driven optimizationCross-functional collaborationNegotiationStakeholder alignment

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor