Senior Manager Campaign Management (Shanghai, SH, CN)

Adidas
Shanghai
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 8+ yearsSkills: ["Relationship management","Data-driven optimization","Cross-functional collaboration","Negotiation","Stakeholder alignment"]

Own and lead end-to-end digital campaign management for Outdoor and Trail Running across all eCommerce platforms, driving digital activation, SOV, conversion, and assortment sell-through. Manage adidas Douyin and RED channel activation by planning and executing cross-category platform IPs and securing platform resources for co-created initiatives. Use real-time KPI monitoring to optimize engagement, traffic, and sales performance, while strengthening platform partner relationships and spotting industry trends to drive innovation.

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FursaFursa
Adidas
Adidas
2 months ago

Senior Manager Campaign Management (Shanghai, SH, CN)

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Last checked: 52 minutes agoStatus: Live

Job Summary

Own and lead end-to-end digital campaign management for Outdoor and Trail Running across all eCommerce platforms, driving digital activation, SOV, conversion, and assortment sell-through. Manage adidas Douyin and RED channel activation by planning and executing cross-category platform IPs and securing platform resources for co-created initiatives. Use real-time KPI monitoring to optimize engagement, traffic, and sales performance, while strengthening platform partner relationships and spotting industry trends to drive innovation.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Serve as the e-marketing go-to expert and owner for Outdoor and Trail Running across all eCommerce platforms, driving digital activation from planning through post-launch amplification.
  • •Orchestrate inline pack drops across all eCommerce stores and ensure a seamless consumer journey with credible product storytelling and cross-functional alignment.
  • •Lead end-to-end planning and execution of cross-category platform IPs for adidas Douyin and RED, including negotiating and securing platform resources and co-creation opportunities.
  • •Monitor engagement, traffic, and sales KPIs in real time and continuously refine tactics to improve performance and ROI.
  • •Build and maintain trust-based relationships with platform partners, and track eCommerce trends, platform policy shifts, and consumer behavior to identify co-creation projects and drive innovation.

Key Requirements

  • •8+ years of working experience, ideally in the sportswear or outdoor industry, with a genuine passion for outdoor sports.
  • •Experience collaborating with platform IPs on Douyin or similar major eCommerce platforms.
  • •Proven ability to negotiate and manage platform relationships to secure optimal resources, placements, and co-creation opportunities.
  • •Experience operating in complex organizations, comfortable in matrixed environments and aligning across multiple functions.
Experience:8+ yearsSportswearOutdoor
Skills:Relationship managementData-driven optimizationCross-functional collaborationNegotiationStakeholder alignment

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor