Growth Media Marketing Manager, Paid Search

Instacart
Ontario, Alberta, British Columbia, Nova Scotia
Workplace: RemoteFull timeCAD 101,000 - 106,500Function: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Analytical skills","Attention to detail","Communication","Stakeholder management"]

Own paid search growth for Instacart by executing and scaling Google Ads and Microsoft Ads campaigns with operational rigor across multiple accounts. Manage large monthly budgets, continuously optimize keyword, bids, ad copy, landing pages, and audience targeting, and proactively track campaign health. Partner with Data Science, Analytics, and Product teams to support A/B tests and maintain meticulous experimentation records and reporting.

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FursaFursa
Instacart
Instacart
2 days ago

Growth Media Marketing Manager, Paid Search

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Last checked: 9 hours agoStatus: Live

Job Summary

Own paid search growth for Instacart by executing and scaling Google Ads and Microsoft Ads campaigns with operational rigor across multiple accounts. Manage large monthly budgets, continuously optimize keyword, bids, ad copy, landing pages, and audience targeting, and proactively track campaign health. Partner with Data Science, Analytics, and Product teams to support A/B tests and maintain meticulous experimentation records and reporting.
Location: Ontario, Alberta, British Columbia, Nova Scotia
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute paid search campaigns across Google Ads and Microsoft Ads with accuracy and consistency to drive new customer acquisition.
  • •Pace and manage multi-million dollar monthly budgets while maintaining spend alignment and campaign efficiency across accounts.
  • •Continuously optimize campaign structures, including keywords, bid strategies, ad copy, landing pages, and audience targeting.
  • •Track, analyze, and present performance on a regular cadence, proactively identifying and resolving campaign health issues.
  • •Support A/B tests and marketing experiments by maintaining records of campaign changes, budget pacing, and performance trends with cross-functional teams.

Pay and Benefits

Salary: CAD 101,000 - 106,500
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •3+ years of hands-on paid search campaign management in Google Ads and Microsoft Ads.
  • •Manage large paid search budgets (exposure to $5M+ monthly spend preferred).
  • •Strong analytics skills optimizing to performance metrics like CPA, ROAS, ROI, LTV, and CAC.
  • •Proficiency in Excel or Google Sheets for analysis, budget tracking, and reporting.
  • •Bachelor’s degree in Marketing, Business, Economics, or related field, or equivalent practical experience.
Experience:3+ yearsPaid searchSEMMulti-account marketing
Education:Bachelor's
Skills:Analytical skillsAttention to detailCommunicationStakeholder management
Languages:English
Tech Stack:Google AdsMicrosoft AdsExcelGoogle Sheets

Company Brief

Instacart
Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn