Brand manager

Pernod Ricard
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Strategic thinking","Logical/analytical thinking","Planning","Communication","Cross-functional collaboration"]

Drive fast growth of premium spirits and wine brands by building and executing rolling 12-month brand plans with cross-functional teams. Own brand planning and activation strategies across on-trade, off-trade, and eCommerce touchpoints, leading product launches and SKU/trade readiness. Prepare strategic decks and quarterly reviews, align with brand companies on Japan strategies, and evaluate activations using sales, equity, market share, and pricing insights.

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Pernod Ricard
Pernod Ricard
2 months ago

Brand manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Drive fast growth of premium spirits and wine brands by building and executing rolling 12-month brand plans with cross-functional teams. Own brand planning and activation strategies across on-trade, off-trade, and eCommerce touchpoints, leading product launches and SKU/trade readiness. Prepare strategic decks and quarterly reviews, align with brand companies on Japan strategies, and evaluate activations using sales, equity, market share, and pricing insights.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute 12-month rolling brand plans with multi-functional teams to grow sales and brand equity.
  • •Prepare and present brand plans and quarterly updates/reviews with strategic insights and creative thinking.
  • •Lead product launches, including business case preparation, new SKU registration, trade announcements, sales presenter, and back label development with Logistic and Brand Company teams.
  • •Define and implement activation investment mixes across touchpoints (on-trade, off-trade, Ecommerce) and associated mentoring programs.
  • •Evaluate marketing activations with qualitative and quantitative return-on-sales and return-on-equity metrics, and monitor sales/market share/pricing to adapt plans as needed.

Key Requirements

  • •4-year university graduate or above.
  • •Minimum 4 years’ marketing experience with proven success in brand building.
  • •Fluent English and native Japanese, with strong ability to speak, read, and write for daily international stakeholder interaction and English deck preparation.
  • •Experience in FMCG or luxury brands; interest in western-style spirits and champagne.
  • •Strong strategic mindset with logical/analytical thinking, planning/organizing, and proven cross-functional collaboration.
Experience:4+ yearsFMCGLuxury brandsPremium spiritsWineOn-trade marketingMulti-brand marketing
Education:Bachelor's
Skills:Strategic thinkingLogical/analytical thinkingPlanningCommunicationCross-functional collaboration
Languages:JapaneseEnglish

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn