Brand manager

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Last checked: 2 hours agoStatus: Live

Job Summary

Drive fast growth of premium spirits and wine brands by building and executing rolling 12-month brand plans with cross-functional teams. Own brand planning and activation strategies across on-trade, off-trade, and eCommerce touchpoints, leading product launches and SKU/trade readiness. Prepare strategic decks and quarterly reviews, align with brand companies on Japan strategies, and evaluate activations using sales, equity, market share, and pricing insights.

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute 12-month rolling brand plans with multi-functional teams to grow sales and brand equity.
•Prepare and present brand plans and quarterly updates/reviews with strategic insights and creative thinking.
•Lead product launches, including business case preparation, new SKU registration, trade announcements, sales presenter, and back label development with Logistic and Brand Company teams.
•Define and implement activation investment mixes across touchpoints (on-trade, off-trade, Ecommerce) and associated mentoring programs.
•Evaluate marketing activations with qualitative and quantitative return-on-sales and return-on-equity metrics, and monitor sales/market share/pricing to adapt plans as needed.

Key Requirements

•4-year university graduate or above.
•Minimum 4 years’ marketing experience with proven success in brand building.
•Fluent English and native Japanese, with strong ability to speak, read, and write for daily international stakeholder interaction and English deck preparation.
•Experience in FMCG or luxury brands; interest in western-style spirits and champagne.
•Strong strategic mindset with logical/analytical thinking, planning/organizing, and proven cross-functional collaboration.

Experience:4+ yearsFMCGLuxury brandsPremium spiritsWineOn-trade marketingMulti-brand marketing

Education:Bachelor's

Skills:Strategic thinkingLogical/analytical thinkingPlanningCommunicationCross-functional collaboration

Languages:JapaneseEnglish

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website

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Pernod Ricard

2 weeks ago

Brand manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and execute 12-month rolling brand plans with multi-functional teams to grow sales and brand equity.
•Prepare and present brand plans and quarterly updates/reviews with strategic insights and creative thinking.
•Lead product launches, including business case preparation, new SKU registration, trade announcements, sales presenter, and back label development with Logistic and Brand Company teams.
•Define and implement activation investment mixes across touchpoints (on-trade, off-trade, Ecommerce) and associated mentoring programs.
•Evaluate marketing activations with qualitative and quantitative return-on-sales and return-on-equity metrics, and monitor sales/market share/pricing to adapt plans as needed.

Key Requirements

•4-year university graduate or above.
•Minimum 4 years’ marketing experience with proven success in brand building.
•Fluent English and native Japanese, with strong ability to speak, read, and write for daily international stakeholder interaction and English deck preparation.
•Experience in FMCG or luxury brands; interest in western-style spirits and champagne.
•Strong strategic mindset with logical/analytical thinking, planning/organizing, and proven cross-functional collaboration.

Experience:4+ yearsFMCGLuxury brandsPremium spiritsWineOn-trade marketingMulti-brand marketing

Education:Bachelor's

Skills:Strategic thinkingLogical/analytical thinkingPlanningCommunicationCross-functional collaboration

Languages:JapaneseEnglish

Company Brief

Pernod Ricard

Industry: Food & Beverage

Website