Head of Category & Brand - Rum, Gin, Liqueurs and Beer

Diageo
Jakarta
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 10+ yearsEducation: bachelorsSkills: ["Stakeholder management","People leadership","Influencing senior leaders","Commercial acumen","Coaching"]

Lead category strategy and brand performance for Rum, Gin, Liqueurs and Beer across Southeast Asia, driving sustainable growth through annual brand plans, market activation toolkits, and strong category insights. Operate within a category-first model while coordinating Indonesia execution and partnering with Global and APAC Brand teams. Manage and develop a distributed team of Brand Managers, monitoring performance to improve market share, NSV contribution, and marketing effectiveness.

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Diageo
Diageo
11 hours ago

Head of Category & Brand - Rum, Gin, Liqueurs and Beer

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Last checked: 11 hours agoStatus: Live

Job Summary

Lead category strategy and brand performance for Rum, Gin, Liqueurs and Beer across Southeast Asia, driving sustainable growth through annual brand plans, market activation toolkits, and strong category insights. Operate within a category-first model while coordinating Indonesia execution and partnering with Global and APAC Brand teams. Manage and develop a distributed team of Brand Managers, monitoring performance to improve market share, NSV contribution, and marketing effectiveness.
Location: Jakarta
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Director level

Key Responsibilities

  • •Own the growth strategy and performance of the Rum, Gin, Liqueurs and Beer categories across Southeast Asia.
  • •Develop category strategies and annual brand plans aligned with business objectives, including growth drivers.
  • •Lead media, digital, innovation and activation strategies to strengthen brand equity and accelerate category growth.
  • •Partner with Global and APAC Brand teams to localise global strategies and campaigns for Southeast Asian markets.
  • •Lead and develop a team of Brand Managers across Southeast Asia; monitor category performance and drive interventions to improve market share and marketing effectiveness.

Key Requirements

  • •Bachelor's degree in Marketing, Business or a related discipline (MBA is advantageous).
  • •10+ years of experience in Brand Marketing, Category Marketing or Commercial Marketing within FMCG, beverage alcohol, beer or premium consumer goods.
  • •Demonstrated success leading brand strategy, portfolio management, innovation and integrated marketing campaigns.
  • •Strong understanding of consumer insights, commercial strategy and marketing effectiveness.
  • •Proven people leadership experience coaching and developing high-performing teams.
Experience:10+ yearsFMCGBeverage alcoholBeerPremium consumer goods
Education:Bachelor's in Marketing, Business
Skills:Stakeholder managementPeople leadershipInfluencing senior leadersCommercial acumenCoaching
Tech Stack:MediaDigitalInnovationActivation

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn