Senior CRM & Lifecycle Specialist - B2B

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Own and optimize the B2B merchant lifecycle across Saudi Arabia and the UAE, improving conversion from new sign-ups through transacting merchants. Drive product adoption and retention with personalized, data-driven lifecycle CRM campaigns, including segmentation, campaign logic, and performance measurement across full-funnel stages. Collaborate with Product, Data, Content, and Performance teams and coordinate execution with a CRM agency, including events/triggers, CRM hygiene, A/B testing, and dashboards.

Location: Riyadh

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Design full-funnel lifecycle journeys to convert leads, drive product adoption, and ensure merchant retention.
•Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step.
•Coordinate with the CRM agency to deploy journeys across channels and optimize performance.
•Collaborate with Product and Data teams to define and improve CRM events and triggers.
•Maintain CRM data health (e.g., duplicates, invalid events, broken journeys), and run segmentation rules, A/B tests, reporting, and dashboards.

Key Requirements

•4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred).
•Strong track record improving conversion rates and funnel velocity through CRM programs.
•Experience managing CRM agencies.
•Data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution.
•Comfort working with technical teams on events, APIs, and CRM system logic.

Experience:FintechSaaSB2BMarketplaces

Skills:Data-driven mindsetConversion optimizationCross-functional collaborationA/B testingTroubleshooting

Languages:English

Tech Stack:LiquidBrazeSalesforceWebhooksHTMLA/B testingUTM frameworksAPIs

Company Brief

Tamara UAE

Website

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Tamara UAE

5 months ago

Senior CRM & Lifecycle Specialist - B2B

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Riyadh

Workplace: Onsite

Employment Type: Full time

Job Function: Solutions Engineering & Sales Engineering

Seniority: Mid level

Key Responsibilities

•Design full-funnel lifecycle journeys to convert leads, drive product adoption, and ensure merchant retention.
•Own conversion metrics across CRM stages (KYB In Progress, Qualified, Live, Transacting) and reduce drop-off at each step.
•Coordinate with the CRM agency to deploy journeys across channels and optimize performance.
•Collaborate with Product and Data teams to define and improve CRM events and triggers.
•Maintain CRM data health (e.g., duplicates, invalid events, broken journeys), and run segmentation rules, A/B tests, reporting, and dashboards.

Key Requirements

•4+ years of experience in CRM, lifecycle marketing, or marketing automation (B2B, SaaS, fintech, or marketplaces preferred).
•Strong track record improving conversion rates and funnel velocity through CRM programs.
•Experience managing CRM agencies.
•Data-driven mindset with working knowledge of UTM frameworks, segmentation, and marketing attribution.
•Comfort working with technical teams on events, APIs, and CRM system logic.

Experience:FintechSaaSB2BMarketplaces

Skills:Data-driven mindsetConversion optimizationCross-functional collaborationA/B testingTroubleshooting

Languages:English

Tech Stack:LiquidBrazeSalesforceWebhooksHTMLA/B testingUTM frameworksAPIs

Company Brief

Tamara UAE

Website