Senior CRM Specialist

inDrive
Lima
Workplace: HybridFull timeFunction: Solutions Engineering & Sales EngineeringSkills: ["Collaboration","Initiative"]

Own and evolve the end-to-end user communication ecosystem across push, in-app, and email. Partner with cross-functional teams to plan consistent lifecycle content, analyze network KPIs and user journeys (ER, IR, LTV), and run experimentation (hypotheses, A/B tests) to improve campaign effectiveness. Deliver region-specific performance reporting, test new mechanics and content, and uncover insights and growth opportunities from the user database.

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FursaFursa
inDrive
inDrive
1 month ago

Senior CRM Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own and evolve the end-to-end user communication ecosystem across push, in-app, and email. Partner with cross-functional teams to plan consistent lifecycle content, analyze network KPIs and user journeys (ER, IR, LTV), and run experimentation (hypotheses, A/B tests) to improve campaign effectiveness. Deliver region-specific performance reporting, test new mechanics and content, and uncover insights and growth opportunities from the user database.
Location: Lima
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Mid level

Key Responsibilities

  • •Configure and manage user communications across push, in-app, and email.
  • •Collaborate with Business Development, Product, Marketing, and Creative Lab to develop and maintain a consistent content plan.
  • •Analyze key network KPIs (ER, IR, LTV) and user lifecycle.
  • •Conduct regular data analytics, including hypotheses and A/B tests, to improve campaign effectiveness.
  • •Report on region-specific metrics and communication performance, including testing new mechanics and content and identifying insights from the user database.

Key Requirements

  • •Experience in CRM, email, and targeted marketing.
  • •Experience working with large user databases.
  • •Proficiency generating reports and visualizing data using Tableau, Looker, and Google Sheets.
  • •Experience constructing and analyzing product funnels.
  • •Ability to design sequences of triggered communications and work with user engagement platforms; Portuguese fluency or working proficiency.
Experience:CRMEmail marketingTargeted marketingUser lifecycleUser engagement
Skills:CollaborationInitiative
Languages:Portuguese
Tech Stack:TableauLookerGoogle Sheets

Company Brief

inDrive
A ride-hailing and mobility platform that lets passengers and drivers negotiate fares directly in real time. It also offers intercity travel, courier, and delivery services in multiple countries.
Industry: Mobility Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Mountain View, United States
Founded: 2013
WebsiteLinkedIn