Demand Generation Specialist

Sprinto
India
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Analytical thinking","Ownership","Data-driven","Problem-solving","Independence"]

Seeking a hands-on performance marketer to own and scale a significant paid acquisition budget, with elite Google Ads expertise and strong CRO skills. You’ll drive pipeline and revenue through data-driven decisions, advanced tracking, and collaboration on messaging, while working remotely from India and optimizing campaigns across Search, Display, YouTube, and more.

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FursaFursa
Sprinto
Sprinto
6 months ago

Demand Generation Specialist

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Last checked: 3 hours agoStatus: Live

Job Summary

Seeking a hands-on performance marketer to own and scale a significant paid acquisition budget, with elite Google Ads expertise and strong CRO skills. You’ll drive pipeline and revenue through data-driven decisions, advanced tracking, and collaboration on messaging, while working remotely from India and optimizing campaigns across Search, Display, YouTube, and more.
Location: India
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own Google Ads campaigns at scale across Search, Performance Max, Display, and YouTube, optimizing budgets for CAC and CAC payback.
  • •Lead conversion rate optimization through hypothesis-driven A/B tests across landing pages and funnel stages to improve CVR from click to lead to pipeline.
  • •Strengthen marketing operations by coordinating with CRM systems (HubSpot/Salesforce) and tracking tools (GA4, GTM), ensuring clean data flow between ads, analytics, and CRM.
  • •Drive decisions through data by analyzing funnel performance, CAC, LTV, and payback periods, and building dashboards and reporting frameworks.
  • •Craft high-performance messaging by writing compelling ad copy and collaborating on landing page messaging that converts.

Pay and Benefits

Perks:Remote WorkLearning BudgetHealth InsuranceUnlimited LeaveCo-working Allowance

Key Requirements

  • •4–6 years of hands-on performance marketing experience.
  • •Proven experience managing $100K+/month ad budgets (ideally higher).
  • •Demonstrated success improving conversion rates through structured experimentation.
  • •Strong analytical thinking and commercial acumen.
  • •Technical fluency across marketing tools and tracking systems.
Experience:4-6 yearsMarketingDigital marketingGrowth marketing
Skills:Analytical thinkingOwnershipData-drivenProblem-solvingIndependence
Languages:English
Tech Stack:Google AdsGA4GTMHubSpotSalesforceZapier

Company Brief

Sprinto
Provides automated compliance and security assurance platform to help SaaS companies achieve and maintain certifications like SOC 2, ISO 27001, and GDPR through continuous evidence collection, control orchestration, and audit readiness.
Industry: RegTech
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Mumbai, India
Founded: 2019
WebsiteLinkedIn