DeepL

3 days ago

Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Own and optimize global account-based marketing (ABM) campaigns across programmatic/display and paid social, using experimentation (A/B testing) to improve account engagement and conversion. Partner with Field and SDR teams to align on personas and success metrics, manage agencies/media partners, and build repeatable ABM playbooks for regional teams. Lead ABM martech/CRM and marketing automation integrations, define reporting metrics (pipeline, penetration, velocity, win rates), and translate creative decisions into measurable revenue impact.

Location: London

Workplace: Hybrid

Employment Type: Temporary · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build, launch, and continuously optimize ABM campaigns across programmatic/display (including media partners), paid social, and other relevant paid channels.
•Apply experimentation across ABM channels by A/B testing creative, targeting, and channel mix to improve engagement and conversions.
•Serve as a primary point of contact for Field and SDR teams, aligning on buying-committee personas and success metrics for a shared ABM motion.
•Manage agency and media partner relationships by writing clear briefs, holding partners accountable to KPIs, and ensuring budget efficiency.
•Own ABM integrations with CRM and marketing automation, define ABM metrics, and report pipeline and account performance outcomes to leadership.

Key Requirements

•5–7+ years in B2B marketing with hands-on ABM campaign experience, ideally in enterprise or B2B SaaS.
•Strong paid/programmatic channel experience across campaign setup, targeting, budget optimization, and performance reporting.
•Experience partnering with Field and SDR teams, with credibility to be seen as a true partner.
•Ability to build playbooks/frameworks that regional marketers can execute independently, scaling impact through others.
•Comfort defining KPIs and using data in CRM and reporting tools to justify creative, targeting, and budget decisions at the account level.

Experience:5+ yearsB2B marketingEnterpriseB2B SaaS

Skills:Experimentation mindsetCommunicationStakeholder alignmentProject managementBuilder mindset

Tech Stack:Account-based marketing (ABM)Programmatic/displayPaid socialCRMMarketing automationA/B testingMartechReporting tools

Company Brief

DeepL

DeepL builds Language AI products (DeepL Translator, DeepL Write, APIs and enterprise solutions) that provide high-accuracy translations and writing assistance to businesses and individuals, focusing on privacy, security and enterprise deployment.

Industry: AI & Machine Learning

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Cologne, Germany

Founded: 2017

Glassdoor: 3.5

Website LinkedIn Glassdoor

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DeepL

3 days ago

Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 20 hours agoStatus: Live

Job Summary

Location: London

Workplace: Hybrid

Employment Type: Temporary · 12 months

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Build, launch, and continuously optimize ABM campaigns across programmatic/display (including media partners), paid social, and other relevant paid channels.
•Apply experimentation across ABM channels by A/B testing creative, targeting, and channel mix to improve engagement and conversions.
•Serve as a primary point of contact for Field and SDR teams, aligning on buying-committee personas and success metrics for a shared ABM motion.
•Manage agency and media partner relationships by writing clear briefs, holding partners accountable to KPIs, and ensuring budget efficiency.
•Own ABM integrations with CRM and marketing automation, define ABM metrics, and report pipeline and account performance outcomes to leadership.

Key Requirements

•5–7+ years in B2B marketing with hands-on ABM campaign experience, ideally in enterprise or B2B SaaS.
•Strong paid/programmatic channel experience across campaign setup, targeting, budget optimization, and performance reporting.
•Experience partnering with Field and SDR teams, with credibility to be seen as a true partner.
•Ability to build playbooks/frameworks that regional marketers can execute independently, scaling impact through others.
•Comfort defining KPIs and using data in CRM and reporting tools to justify creative, targeting, and budget decisions at the account level.

Experience:5+ yearsB2B marketingEnterpriseB2B SaaS

Skills:Experimentation mindsetCommunicationStakeholder alignmentProject managementBuilder mindset

Tech Stack:Account-based marketing (ABM)Programmatic/displayPaid socialCRMMarketing automationA/B testingMartechReporting tools

Company Brief

DeepL

Industry: AI & Machine Learning

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: Cologne, Germany

Founded: 2017

Glassdoor: 3.5

Website LinkedIn Glassdoor