Performance Marketing Manager – Global (12-Month Maternity Cover)

DeepL
London
Workplace: HybridTemporaryFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Experimentation mindset","Communication","Stakeholder alignment","Project management","Builder mindset"]

Own and optimize global account-based marketing (ABM) campaigns across programmatic/display and paid social, using experimentation (A/B testing) to improve account engagement and conversion. Partner with Field and SDR teams to align on personas and success metrics, manage agencies/media partners, and build repeatable ABM playbooks for regional teams. Lead ABM martech/CRM and marketing automation integrations, define reporting metrics (pipeline, penetration, velocity, win rates), and translate creative decisions into measurable revenue impact.

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DeepL
DeepL
1 month ago

Performance Marketing Manager – Global (12-Month Maternity Cover)

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Last checked: 9 hours agoStatus: Live

Job Summary

Own and optimize global account-based marketing (ABM) campaigns across programmatic/display and paid social, using experimentation (A/B testing) to improve account engagement and conversion. Partner with Field and SDR teams to align on personas and success metrics, manage agencies/media partners, and build repeatable ABM playbooks for regional teams. Lead ABM martech/CRM and marketing automation integrations, define reporting metrics (pipeline, penetration, velocity, win rates), and translate creative decisions into measurable revenue impact.
Location: London
Workplace: Hybrid
Employment Type: Temporary · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build, launch, and continuously optimize ABM campaigns across programmatic/display (including media partners), paid social, and other relevant paid channels.
  • •Apply experimentation across ABM channels by A/B testing creative, targeting, and channel mix to improve engagement and conversions.
  • •Serve as a primary point of contact for Field and SDR teams, aligning on buying-committee personas and success metrics for a shared ABM motion.
  • •Manage agency and media partner relationships by writing clear briefs, holding partners accountable to KPIs, and ensuring budget efficiency.
  • •Own ABM integrations with CRM and marketing automation, define ABM metrics, and report pipeline and account performance outcomes to leadership.

Key Requirements

  • •5–7+ years in B2B marketing with hands-on ABM campaign experience, ideally in enterprise or B2B SaaS.
  • •Strong paid/programmatic channel experience across campaign setup, targeting, budget optimization, and performance reporting.
  • •Experience partnering with Field and SDR teams, with credibility to be seen as a true partner.
  • •Ability to build playbooks/frameworks that regional marketers can execute independently, scaling impact through others.
  • •Comfort defining KPIs and using data in CRM and reporting tools to justify creative, targeting, and budget decisions at the account level.
Experience:5+ yearsB2B marketingEnterpriseB2B SaaS
Skills:Experimentation mindsetCommunicationStakeholder alignmentProject managementBuilder mindset
Tech Stack:Account-based marketing (ABM)Programmatic/displayPaid socialCRMMarketing automationA/B testingMartechReporting tools

Company Brief

DeepL
DeepL builds Language AI products (DeepL Translator, DeepL Write, APIs and enterprise solutions) that provide high-accuracy translations and writing assistance to businesses and individuals, focusing on privacy, security and enterprise deployment.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: Cologne, Germany
Founded: 2017
Glassdoor
Glassdoor: 3.5
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