Senior Paid Media Manager (Social and Search)

Incubeta
Cape Town
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceEducation: bachelorsSkills: ["Analytical skills","Client communication","Organizational skills","Problem-solving","Team collaboration"]

Lead and execute data-driven paid media strategies across social and search channels to maximize clients’ ROI and achieve business objectives. Own paid social and paid search planning, campaign implementation, budget optimization, and performance measurement, using advanced programmatic buying, audience targeting, and bidding/inventory strategies. Collaborate with internal teams, account managers, consultants, and clients while troubleshooting buying-platform issues, analyzing KPIs, and delivering clear performance reporting and recommendations.

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Incubeta
Incubeta
22 hours ago

Senior Paid Media Manager (Social and Search)

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Last checked: 12 hours agoStatus: Live

Job Summary

Lead and execute data-driven paid media strategies across social and search channels to maximize clients’ ROI and achieve business objectives. Own paid social and paid search planning, campaign implementation, budget optimization, and performance measurement, using advanced programmatic buying, audience targeting, and bidding/inventory strategies. Collaborate with internal teams, account managers, consultants, and clients while troubleshooting buying-platform issues, analyzing KPIs, and delivering clear performance reporting and recommendations.
Location: Cape Town
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Mid level

Key Responsibilities

  • •Develop and execute data-driven paid social and paid search strategies aligned to client goals and guidance from country consultants.
  • •Collaborate with internal/external consultants, account managers, and clients to craft and run media buying strategies.
  • •Integrate and manage campaign setup across the Google Marketing Platform (GMP) stack by partnering with the Campaign Manager (CM) team.
  • •Troubleshoot and resolve issues in the Campaign Manager platform, providing actionable solutions.
  • •Monitor and analyze performance across channels, optimize toward KPIs/revenue targets, and ensure accurate monthly reporting of media costs and revenues.

Key Requirements

  • •5+ years of digital marketing experience focused on paid media strategy across Social and Search platforms.
  • •Manage high-budget campaigns with a strong ROI and performance-metrics focus.
  • •Optimize cross-channel campaigns for video, mobile, and display advertising, using analytical insights to drive strategy and reporting.
  • •Interpret GA4 data to optimize campaigns, with strong analytical and troubleshooting skills for buying platforms.
  • •Bachelor’s degree (or higher) in Marketing, Business, or a related field.
Experience:Digital marketingPerformance marketing
Education:Bachelor's in Marketing or Business (or a related field)
Skills:Analytical skillsClient communicationOrganizational skillsProblem-solvingTeam collaboration
Tech Stack:Paid socialPaid searchProgrammatic buyingAudience targetingGA4Google AdsDV360Google Marketing Platform (GMP)Campaign Manager (CM)Google Campaign Manager (CM)SSPsExchangesGoogle Tag Manager 360DSP platformsVideo advertisingDisplay advertisingMobile advertising

Company Brief

Incubeta
Global marketing performance agency providing media, data, creative and technology services to help brands drive growth, in-housing and digital transformation across multiple industries and markets.
Industry: Professional Services
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Established Company
Funding: Private Equity Backed
Headquarters: London, United Kingdom
Founded: 1995
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