Adoptions Marketing Manager (Remote)

Cengage Group
Ohio, United States
Workplace: RemoteFull timeUSD 80,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Data-driven decision-making","Strategic planning","Analytical reporting","Clear communication"]

Own end-to-end, integrated multi-channel marketing campaigns for K–12 school districts across California, Florida, and Texas. Partner with sales, product marketing, demand, and content teams to deliver targeted, data-driven messaging and pipeline growth. Lead campaign planning and calendars, manage channels including email, paid media, events, and ABM, and use KPIs, reporting, and marketing automation/CRM to optimize performance in real time while staying current on education market trends.

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FursaFursa
Cengage Group
Cengage Group
2 months ago

Adoptions Marketing Manager (Remote)

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Status: Live

Job Summary

Own end-to-end, integrated multi-channel marketing campaigns for K–12 school districts across California, Florida, and Texas. Partner with sales, product marketing, demand, and content teams to deliver targeted, data-driven messaging and pipeline growth. Lead campaign planning and calendars, manage channels including email, paid media, events, and ABM, and use KPIs, reporting, and marketing automation/CRM to optimize performance in real time while staying current on education market trends.
Location: Ohio, United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and execute integrated, multi-channel marketing campaigns targeting K–12 audiences across California, Florida, and Texas.
  • •Build campaign calendars and annual/quarterly plans for priority states while monitoring market trends and competitive activity.
  • •Develop K–12-focused messaging and guide content creation for emails, landing pages, webinars, white papers, case studies, and thought leadership.
  • •Coordinate campaign execution across channels (email, paid media, events/webinars, ABM, partner/field marketing) and optimize channel mix based on performance.
  • •Define KPIs, monitor performance in real time, report insights, and leverage marketing automation/CRM tools to track engagement and conversion.
Travel: Medium travel

Pay and Benefits

Salary: USD 80,000 - 90,000 annually

Key Requirements

  • •Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or a related field.
  • •3+ years of B2B marketing experience, preferably in education, EdTech, or public sector.
  • •Proven ability to lead integrated marketing campaigns end-to-end, with state adoption experience preferred.
  • •Strong understanding of demand generation, lead lifecycle, and funnel metrics.
  • •Experience using CRM and marketing automation platforms; K–12 marketing experience is preferred.
Experience:3+ yearsEducationEdTechPublic sectorB2BK–12
Education:Bachelor's in Marketing, Business, Communications
Skills:Cross-functional collaborationData-driven decision-makingStrategic planningAnalytical reportingClear communication
Tech Stack:CRMMarketing automationMindTapCengage UnlimitedEmail marketingPaid mediaABM

Company Brief

Cengage Group
Global education and learning company providing textbooks, digital course materials, online learning platforms, and instructional solutions for higher education, K–12, and workforce training programs.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Boston, United States
Founded: 2007
WebsiteLinkedIn