Adoptions Marketing Manager (Remote)
Cengage Group
Ohio, United States
Workplace: RemoteFull timeUSD 80,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Data-driven decision-making","Strategic planning","Analytical reporting","Clear communication"]Own end-to-end, integrated multi-channel marketing campaigns for K–12 school districts across California, Florida, and Texas. Partner with sales, product marketing, demand, and content teams to deliver targeted, data-driven messaging and pipeline growth. Lead campaign planning and calendars, manage channels including email, paid media, events, and ABM, and use KPIs, reporting, and marketing automation/CRM to optimize performance in real time while staying current on education market trends.
