Global Brand Manager, Product Strategy

Stanley Black & Decker
United States
Workplace: RemoteFull timeUSD 62,200 - 100,200 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Business acumen","Cross-functional collaboration","Process improvement","Strategic thinking"]

Own the end-to-end brand marketing strategy, including product launch planning, naming and messaging, and development of content and campaign toolkits. Lead campaign management through optimizations, reporting, and KPI tracking for share and perception change. Partner cross-functionally with North America Marketing, sales/channel teams, research, digital teams, and agencies to deliver improved customer experiences across online and offline touchpoints.

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Stanley Black & Decker
Stanley Black & Decker
15 hours ago

Global Brand Manager, Product Strategy

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Last checked: 42 minutes agoStatus: Live

Job Summary

Own the end-to-end brand marketing strategy, including product launch planning, naming and messaging, and development of content and campaign toolkits. Lead campaign management through optimizations, reporting, and KPI tracking for share and perception change. Partner cross-functionally with North America Marketing, sales/channel teams, research, digital teams, and agencies to deliver improved customer experiences across online and offline touchpoints.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Create and maintain a vision, roadmap, and brand positioning strategy tied to brand KPIs including share and perception change.
  • •Manage brand marketing campaigns, including content and full campaign toolkit creation, optimization, and performance reporting.
  • •Collaborate with cross-functional teams and vendor partners to improve end user experience across online and offline touchpoints.
  • •Coordinate with internal teams and agency partners to plan, develop, and deliver dynamic, world-class content.
  • •Partner with research and digital teams to create user-based campaigns and align objectives, KPIs, and tracking across the digital ecosystem.
Travel: Medium travel

Pay and Benefits

Salary: USD 62,200 - 100,200 annually
Perks:Health InsuranceDentalLife InsuranceVisionDisability Insurance401kEquityPaid LeaveLearning Budget

Key Requirements

  • •3+ years of brand marketing experience.
  • •Experience developing and executing brand campaigns, including content and messaging strategies.
  • •Experience launching brand marketing campaigns and using insights to drive decisions, optimize, and report performance.
  • •Bachelor’s degree in marketing or communications (a plus).
  • •Strong business acumen with financial/budget management skills and clear communication across the organization.
Experience:3+ yearsBrand marketing
Education:Bachelor's in marketing or communications
Skills:CommunicationBusiness acumenCross-functional collaborationProcess improvementStrategic thinking

Company Brief

Stanley Black & Decker
Designs and manufactures hand tools, power tools, storage products, and industrial equipment for professional, industrial, and consumer customers. The company also provides engineered fastening, security, and infrastructure solutions through a portfolio of well-known brands.
Industry: Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Britain, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
Website