Adidas

14 hours ago

Sr. Specialist Search Engine Optimization (Cairo, Al Qahirah, EG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Support SEO growth for adidas Emerging Markets eCommerce by improving organic visibility, traffic, and revenue. Own strategy and execution across onsite content, technical SEO, internal linking, offsite authority, and AI/generative search visibility. Partner with regional and global teams to identify opportunities, run audits and testing (including split tests), analyze performance using analytics tools, and deliver clear insights and recommendations across multiple markets and languages.

Location: Cairo

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Develop and execute SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.
•Perform keyword research, search intent analysis, competitor reviews, and optimize product listing pages (PLPs) and internal linking.
•Run technical SEO audits covering crawling, indexation, rendering, canonicalization, structured data, site speed, and Core Web Vitals; diagnose issues using GSC and logs.
•Collaborate with stakeholders to develop digital PR and GEO (Generative Engine Optimization) initiatives to strengthen organic and AI visibility.
•Measure impact of SEO activities, run split tests and causal impact analysis, and report insights with recommended next actions.

Key Requirements

•4+ years of experience in technical SEO, in-house or at a leading digital agency.
•University degree in Business or equivalent education.
•Experience with digital marketing in a brand environment.
•Experience working with Agile development teams.
•Experience in an eCommerce environment, including product listing pages and related SEO areas.

Experience:4+ yearsECommerceDigital marketingSEOEmerging Markets

Education:Bachelor's in Business

Skills:CommunicationStakeholder managementAnalytical thinkingDetail-orientedCross-functional collaboration

Languages:English

Tech Stack:Google Search ConsoleKeyword PlannerScreaming FrogAhrefsGoogle AnalyticsAdobe AnalyticsLooker StudioPower BIJavaScriptCore Web VitalsHreflangStructured data

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

14 hours ago

Sr. Specialist Search Engine Optimization (Cairo, Al Qahirah, EG)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Cairo

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Develop and execute SEO strategies to grow organic traffic and revenue across adidas Emerging Markets.
•Perform keyword research, search intent analysis, competitor reviews, and optimize product listing pages (PLPs) and internal linking.
•Run technical SEO audits covering crawling, indexation, rendering, canonicalization, structured data, site speed, and Core Web Vitals; diagnose issues using GSC and logs.
•Collaborate with stakeholders to develop digital PR and GEO (Generative Engine Optimization) initiatives to strengthen organic and AI visibility.
•Measure impact of SEO activities, run split tests and causal impact analysis, and report insights with recommended next actions.

Key Requirements

•4+ years of experience in technical SEO, in-house or at a leading digital agency.
•University degree in Business or equivalent education.
•Experience with digital marketing in a brand environment.
•Experience working with Agile development teams.
•Experience in an eCommerce environment, including product listing pages and related SEO areas.

Experience:4+ yearsECommerceDigital marketingSEOEmerging Markets

Education:Bachelor's in Business

Skills:CommunicationStakeholder managementAnalytical thinkingDetail-orientedCross-functional collaboration

Languages:English

Tech Stack:Google Search ConsoleKeyword PlannerScreaming FrogAhrefsGoogle AnalyticsAdobe AnalyticsLooker StudioPower BIJavaScriptCore Web VitalsHreflangStructured data

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor