Growth Marketing Design Lead

Zapier
San Francisco
Workplace: RemoteFull timeUSD 191,500 - 287,300 annuallyFunction: Design (Product/UX/UI/Visual)Experience: 10+ yearsSkills: ["Communication","Collaboration","Mentoring","Systems thinking","Craft focus"]

Lead an AI-first growth design practice that builds a high-velocity experimentation engine across the top of the funnel. Own the visitor-to-lead experience, design and scale A/B and multivariate tests, and drive conversion rate optimization using funnel metrics like MQLs, CAC, and LTV. Partner with Growth Marketing, Web/Engineering, Brand, and Data to translate behavioral and search insights into scalable, on-brand, accessible experiences.

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FursaFursa
Zapier
Zapier
2 days ago

Growth Marketing Design Lead

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Lead an AI-first growth design practice that builds a high-velocity experimentation engine across the top of the funnel. Own the visitor-to-lead experience, design and scale A/B and multivariate tests, and drive conversion rate optimization using funnel metrics like MQLs, CAC, and LTV. Partner with Growth Marketing, Web/Engineering, Brand, and Data to translate behavioral and search insights into scalable, on-brand, accessible experiences.
Location: San Francisco
Workplace: Remote
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Mid level

Key Responsibilities

  • •Own and define the end-to-end visitor-to-lead experience across the marketing site and campaigns.
  • •Build and scale a high-velocity experimentation engine, designing and running A/B and multivariate experimentation programs.
  • •Define and execute an AI-first design strategy connecting creative with acquisition, conversion, and activation growth metrics.
  • •Own conversion rate optimization from a design perspective by forming hypotheses, running experiments, and iterating based on test and funnel data.
  • •Refine information architecture and evolve SEO and AI-driven search (GEO) content strategy; design lead-capture and CRM-integrated workflows.

Pay and Benefits

Salary: USD 191,500 - 287,300 annually
Equity and Bonus:Equity

Key Requirements

  • •10+ years of experience in growth, product, or marketing design with a portfolio showing top-of-funnel work that drove measurable impact.
  • •Experience designing and running A/B and multivariate tests, building experimentation programs, and moving quickly from hypothesis to live experiments.
  • •Deep understanding of SEO and conversion rate optimization, including information architecture, landing page structure, page speed, and content strategy.
  • •Experience designing systemized, reusable components within shared design systems for CMS-driven platforms and modular frameworks.
  • •Fluency in growth metrics and lead-capture experiences (forms, gated content, CRM-integrated workflows) such as MQLs, CAC, and LTV.
Experience:10+ years
Skills:CommunicationCollaborationMentoringSystems thinkingCraft focus
Tech Stack:FigmaChatGPTClaudeGeminiCursorV0Figma AIA/B testingMultivariate testingSEOCRMDesign systemsAuto-layout

Company Brief

Zapier
Provides a no-code automation platform that connects apps and automates workflows for businesses and individuals, enabling integrations between thousands of web applications to streamline repetitive tasks and improve productivity.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2011
WebsiteLinkedIn