1 day ago

Product Marketing Manager, Commerce and Branding - TikTok Singapore

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market and product growth for TikTok advertising and measurement solutions across Commerce and Branding verticals in South Korea and Japan. Partner with Sales, Business Marketing, and Global/Regional Product Marketing to turn performance data, market signals, and advertiser insights into scalable best practices. Use experimentation and analytics to optimize positioning, drive incremental revenue, and deliver sales enablement materials. Serve as the voice of the market to influence product roadmap and strategy.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own end-to-end product growth and adoption for TikTok advertising and measurement solutions across Commerce and Branding verticals in South Korea and Japan.
•Drive measurable business growth by using data-driven problem solving and partnering with Sales to translate performance data, market signals, and advertiser insights into scalable best practices.
•Develop insight-led go-to-market strategies and programs with Sales leadership, Business Marketing, and Global/Regional Product Marketing teams to define growth objectives and execution plans.
•Leverage data, experimentation, and market analysis to identify growth opportunities, optimize product positioning, and unlock incremental revenue across priority verticals.
•Design and deliver product enablement, including sales training programs and data-backed product marketing materials, and synthesize market/advertiser feedback to influence product strategy and roadmap.

Key Requirements

•Bachelor’s degree or above with 5+ years of experience in product marketing, product strategy, digital advertising, or related fields.
•Proven track record of data-driven decision-making to solve complex business problems and drive growth.
•Strong ability to influence and align cross-functional stakeholders in a matrixed, fast-moving organization.
•Exceptional strategic thinking skills to translate data insights into clear strategies, programs, and execution plans.
•Strong commercial acumen with hands-on experience in market research, analytics, and building business cases for go-to-market decisions.

Experience:5+ yearsDigital advertising

Education:Bachelor's

Skills:Data-driven decision-makingCross-functional influenceStrategic thinkingPrioritizationProblem-solving

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

1 day ago

Product Marketing Manager, Commerce and Branding - TikTok Singapore

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 11 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own end-to-end product growth and adoption for TikTok advertising and measurement solutions across Commerce and Branding verticals in South Korea and Japan.
•Drive measurable business growth by using data-driven problem solving and partnering with Sales to translate performance data, market signals, and advertiser insights into scalable best practices.
•Develop insight-led go-to-market strategies and programs with Sales leadership, Business Marketing, and Global/Regional Product Marketing teams to define growth objectives and execution plans.
•Leverage data, experimentation, and market analysis to identify growth opportunities, optimize product positioning, and unlock incremental revenue across priority verticals.
•Design and deliver product enablement, including sales training programs and data-backed product marketing materials, and synthesize market/advertiser feedback to influence product strategy and roadmap.

Key Requirements

•Bachelor’s degree or above with 5+ years of experience in product marketing, product strategy, digital advertising, or related fields.
•Proven track record of data-driven decision-making to solve complex business problems and drive growth.
•Strong ability to influence and align cross-functional stakeholders in a matrixed, fast-moving organization.
•Exceptional strategic thinking skills to translate data insights into clear strategies, programs, and execution plans.
•Strong commercial acumen with hands-on experience in market research, analytics, and building business cases for go-to-market decisions.

Experience:5+ yearsDigital advertising

Education:Bachelor's

Skills:Data-driven decision-makingCross-functional influenceStrategic thinkingPrioritizationProblem-solving

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn