Marketing Director - DRC

Visa
Democratic Republic of the Congo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Leadership","Strategic thinking","Analytical skills","Communication","Negotiation"]

Lead marketing strategy, planning, and execution for DRC, partnering with internal and external stakeholders to align marketing priorities with business goals. Oversee local marketing teams and agency relationships to drive revenue generation, transaction and payment volume growth, market share, PCE penetration, and merchant acceptance across physical and digital environments. Develop key initiatives for Visa platforms and cross-border activity, manage investments and budgets, and ensure performance measurement against KPIs, including MROI.

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FursaFursa
Visa
Visa
3 months ago

Marketing Director - DRC

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead marketing strategy, planning, and execution for DRC, partnering with internal and external stakeholders to align marketing priorities with business goals. Oversee local marketing teams and agency relationships to drive revenue generation, transaction and payment volume growth, market share, PCE penetration, and merchant acceptance across physical and digital environments. Develop key initiatives for Visa platforms and cross-border activity, manage investments and budgets, and ensure performance measurement against KPIs, including MROI.
Location: Democratic Republic of the Congo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Lead cluster and country-level marketing initiatives and investments, ensuring assessment, prioritization, and alignment to business and marketing objectives.
  • •Develop and implement strategic marketing and communication plans and ensure analysis of marketing effectiveness.
  • •Drive market research, assess card payment trends and cardholder behavior, and make recommendations to shape future business direction.
  • •Manage budgets and ensure marketing activities comply with policies while assessing performance against KPIs, including MROI.
  • •Manage agency relationships, briefs for creative/media agencies, and contracting with external partners; also provide marketing support and value-added services to client banks and help activate sponsorship properties.

Key Requirements

  • •15+ years of senior marketing experience in fast-moving consumer goods, banking/financial services, or high-tech industries.
  • •Global and/or regional senior marketing responsibility across a range of channels and businesses.
  • •Strong track record managing external agencies and developing through-the-line campaign materials.
  • •Business acumen with P&L management experience.
  • •Exceptional leadership, analytical, and communication skills, with the ability to influence and manage through matrixed organizations.
Experience:15+ yearsBanking/financial servicesFinancial servicesHigh techFMCG
Skills:LeadershipStrategic thinkingAnalytical skillsCommunicationNegotiation

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
Glassdoor
Glassdoor: 3.8
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