Assistant Marketing Manager

Samsonite
Hong Kong
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Communication","Leadership","Project management","Creativity","Teamwork"]

As an Assistant Marketing Manager, you will lead integrated marketing plans across PR, events, social media, and media advertising. You’ll align brand and product strategies with CRM and e-commerce teams, manage regional communications calendars, drive events, product seeding, and digital initiatives to grow brand desirability in Hong Kong and the regional market.

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Samsonite
Samsonite
2 months ago

Assistant Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Closed

Job Summary

As an Assistant Marketing Manager, you will lead integrated marketing plans across PR, events, social media, and media advertising. You’ll align brand and product strategies with CRM and e-commerce teams, manage regional communications calendars, drive events, product seeding, and digital initiatives to grow brand desirability in Hong Kong and the regional market.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Establish an integrated marketing plan inclusive of PR, Events, social media, top and medium funnel media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.
  • •Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.
  • •Drive all events efforts including press days, trunk shows, customer events and special projects.
  • •Proactively initiate product seeding, event sponsorship, and collaboration opportunity with right partners.
  • •Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.

Key Requirements

  • •Degree in Marketing or related disciplines.
  • •5–8 years’ experience in luxury/premium/beauty/FMCG with regional exposure.
  • •Well-rounded marketing experience (ATL, BTL, Digital); hands-on with social media, SEO/SEM, and web analytics.
  • •Proficient in written and spoken English and Chinese (including Mandarin).
  • •Strong sense of responsibility with excellent communication, problem-solving skills, and a can-do attitude
Experience:5-8 yearsLuxuryBeautyFMCGRegional_exposure
Education:Bachelor's in Marketing
Skills:CommunicationLeadershipProject managementCreativityTeamwork
Languages:EnglishCantoneseMandarin
Tech Stack:CRMSEOSEMGoogle AnalyticsMetaTikTokWeChat

Company Brief

Samsonite
Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.
Industry: Consumer Goods
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Luxembourg, Luxembourg
Founded: 1910
WebsiteLinkedIn