Samsonite

4 weeks ago

Assistant Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

As an Assistant Marketing Manager, you will lead integrated marketing plans across PR, events, social media, and media advertising. You’ll align brand and product strategies with CRM and e-commerce teams, manage regional communications calendars, drive events, product seeding, and digital initiatives to grow brand desirability in Hong Kong and the regional market.

Location: Hong Kong

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Establish an integrated marketing plan inclusive of PR, Events, social media, top and medium funnel media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.
•Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.
•Drive all events efforts including press days, trunk shows, customer events and special projects.
•Proactively initiate product seeding, event sponsorship, and collaboration opportunity with right partners.
•Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.

Key Requirements

•Degree in Marketing or related disciplines.
•5–8 years’ experience in luxury/premium/beauty/FMCG with regional exposure.
•Well-rounded marketing experience (ATL, BTL, Digital); hands-on with social media, SEO/SEM, and web analytics.
•Proficient in written and spoken English and Chinese (including Mandarin).
•Strong sense of responsibility with excellent communication, problem-solving skills, and a can-do attitude

Experience:5-8 yearsLuxuryBeautyFMCGRegional_exposure

Education:Bachelor's in Marketing

Skills:CommunicationLeadershipProject managementCreativityTeamwork

Languages:EnglishCantoneseMandarin

Tech Stack:CRMSEOSEMGoogle AnalyticsMetaTikTokWeChat

Company Brief

Samsonite

Global luggage and travel goods manufacturer offering suitcases, bags, travel accessories and related products under multiple brands. Operates worldwide through retail, wholesale and e-commerce channels, serving leisure and business travelers.

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Luxembourg, Luxembourg

Founded: 1910

Website LinkedIn

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Samsonite

4 weeks ago

Assistant Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 14 hours agoStatus: Live

Job Summary

Location: Hong Kong

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Entry level

Key Responsibilities

•Establish an integrated marketing plan inclusive of PR, Events, social media, top and medium funnel media advertising, partnering with the CRM and E-Commerce teams together to support the brand and product strategies.
•Develop and manage the communication calendar for the all-rounded PR, social media activation and events in line with the regional and global direction to drive the brand desirability.
•Drive all events efforts including press days, trunk shows, customer events and special projects.
•Proactively initiate product seeding, event sponsorship, and collaboration opportunity with right partners.
•Propose and lead all digital initiatives (including web-related, social media and online) appropriate for increasing brand awareness and further conversion.

Key Requirements

•Degree in Marketing or related disciplines.
•5–8 years’ experience in luxury/premium/beauty/FMCG with regional exposure.
•Well-rounded marketing experience (ATL, BTL, Digital); hands-on with social media, SEO/SEM, and web analytics.
•Proficient in written and spoken English and Chinese (including Mandarin).
•Strong sense of responsibility with excellent communication, problem-solving skills, and a can-do attitude

Experience:5-8 yearsLuxuryBeautyFMCGRegional_exposure

Education:Bachelor's in Marketing

Skills:CommunicationLeadershipProject managementCreativityTeamwork

Languages:EnglishCantoneseMandarin

Tech Stack:CRMSEOSEMGoogle AnalyticsMetaTikTokWeChat

Company Brief

Samsonite

Industry: Consumer Goods

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Luxembourg, Luxembourg

Founded: 1910

Website LinkedIn