Customer Journey & App Analytics Apprentice

Back Market
France
Workplace: HybridInternshipFunction: Data Analytics & Business IntelligenceEducation: mastersSkills: ["Communication","Analytical mindset","Curiosity","Rigor","Collaboration"]

Support customer journey and mobile app analytics for Back Market’s Customer Experience Analytics team. Analyze behavior across the website and apps—from discovery through purchase, delivery, returns, and after-sales—to uncover opportunities and improve experience. Help plan, run, and evaluate customer journey experiments including A/B tests, define metrics, monitor results, and turn findings into actionable recommendations. Build dashboards and investigate data quality and tracking gaps.

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FursaFursa
Back Market
Back Market
1 day ago

Customer Journey & App Analytics Apprentice

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Last checked: 5 hours agoStatus: Live

Job Summary

Support customer journey and mobile app analytics for Back Market’s Customer Experience Analytics team. Analyze behavior across the website and apps—from discovery through purchase, delivery, returns, and after-sales—to uncover opportunities and improve experience. Help plan, run, and evaluate customer journey experiments including A/B tests, define metrics, monitor results, and turn findings into actionable recommendations. Build dashboards and investigate data quality and tracking gaps.
Location: France
Workplace: Hybrid
Employment Type: Internship · 12 months
Job Function: Data Analytics & Business Intelligence
Seniority: Intern level

Key Responsibilities

  • •Analyze customer journeys across Back Market’s website and mobile apps from discovery through delivery, returns, and after-sales service.
  • •Prepare, analyze, and monitor customer journey experiments, including A/B tests and other experimentation initiatives.
  • •Formulate analytical hypotheses, define success metrics, analyze experiment results, and recommend actions.
  • •Investigate customer behavior across touchpoints, segments, markets, and devices, and analyze mobile app usage (engagement, conversion, retention).
  • •Build recurring dashboards/reports and investigate unexpected trends, data quality issues, tracking gaps, and inconsistencies; present findings to stakeholders.

Pay and Benefits

Perks:Remote WorkFlex Days

Key Requirements

  • •Pursuing a Master’s degree (or equivalent) in data analytics, data science, business analytics, economics, engineering, marketing analytics, or another quantitative field.
  • •Strong interest in customer behavior, product analytics, experimentation, and digital products.
  • •Solid SQL skills with the ability to write, review, and improve analytical queries.
  • •Understanding of A/B testing and experimentation principles (or strong motivation to learn).
  • •Ability to communicate clearly in written and spoken English and translate complex analysis into clear insights.
Education:Master's in data analytics, data science, business analytics, economics, engineering, marketing analytics (or another quantitative field)
Skills:CommunicationAnalytical mindsetCuriosityRigorCollaboration
Languages:English
Tech Stack:SQLAmplitudeGA4MixpanelBigQuery

Company Brief

Back Market
Online marketplace selling refurbished electronics (smartphones, laptops, tablets, appliances) aiming to make renewed tech trustworthy, affordable and sustainable across multiple countries.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Paris, France
Founded: 2014
Glassdoor
Glassdoor: 4.0
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