HSBC

1 week ago

Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own end-to-end planning and delivery of integrated, multi-channel marketing campaigns to support the US Bank’s strategic and revenue growth priorities. Translate customer insights and business objectives into messaging frameworks and channel recommendations, lead agency and vendor partners, and ensure compliant, on-brand asset development. Drive marketing operations through measurement, optimization, budget/invoicing, and continuous improvement across teams and stakeholders.

Location: Buffalo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own end-to-end campaign planning and execution, building an integrated marketing calendar across channels.
•Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting.
•Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations.
•Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance.
•Drive marketing operations and continuous improvement across measurement/insights, budget/invoicing, and cross-geo collaboration to share best practices.

Key Requirements

•Degree-level education (or equivalent professional experience) with strong experience in marketing campaigns and/or lifecycle marketing; financial services or agency experience preferred.
•Proven ability to own end-to-end campaign delivery across multiple channels, including briefing, build, launch, optimization, and post-campaign reporting.
•Experience developing customer journeys and lifecycle programs (acquisition, onboarding, engagement, cross-sell, retention) using segmentation and triggers.
•Strong measurement and optimization skills, defining KPIs, analyzing results, and turning insights into improvements.
•Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar) including segmentation, email builds, QA, and performance reporting.

Experience:Financial servicesMarketing automationLifecycle marketingAgency experienceRegulated environments

Education:Bachelor's

Skills:Stakeholder managementProject managementCommunicationDetail-orientedContinuous improvement

Tech Stack:EloquaMailchimpMarketing automationCRM

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

1 week ago

Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Buffalo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own end-to-end campaign planning and execution, building an integrated marketing calendar across channels.
•Lead multi-channel campaign delivery from briefing and asset development through approvals, launch, optimization, and post-campaign reporting.
•Turn business objectives and customer insights into clear campaign plans, messaging frameworks, and channel recommendations.
•Manage agency partners end-to-end, including writing creative briefs, overseeing delivery, and evaluating performance.
•Drive marketing operations and continuous improvement across measurement/insights, budget/invoicing, and cross-geo collaboration to share best practices.

Key Requirements

•Degree-level education (or equivalent professional experience) with strong experience in marketing campaigns and/or lifecycle marketing; financial services or agency experience preferred.
•Proven ability to own end-to-end campaign delivery across multiple channels, including briefing, build, launch, optimization, and post-campaign reporting.
•Experience developing customer journeys and lifecycle programs (acquisition, onboarding, engagement, cross-sell, retention) using segmentation and triggers.
•Strong measurement and optimization skills, defining KPIs, analyzing results, and turning insights into improvements.
•Hands-on experience with marketing automation/CRM platforms (e.g., Eloqua, Mailchimp or similar) including segmentation, email builds, QA, and performance reporting.

Experience:Financial servicesMarketing automationLifecycle marketingAgency experienceRegulated environments

Education:Bachelor's

Skills:Stakeholder managementProject managementCommunicationDetail-orientedContinuous improvement

Tech Stack:EloquaMailchimpMarketing automationCRM

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn