Industry Marketing Manager (MEP and Structural Engineering)

Autodesk
Montreal, Vancouver, Toronto
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Strategic marketing","Storytelling","Analytics","Presentation","Stakeholder communication"]

Lead Autodesk’s global audience marketing strategy for structural and MEP engineering professionals. Own personas, value propositions, positioning, and full-funnel messaging, and translate customer and market insights into audience narratives that guide marketing, sales, and product decisions. Partner with product marketing, content, demand generation, analytics, and sales enablement teams to plan multi-channel campaigns, measure performance, and amplify engineering-focused content across owned, earned, and paid channels.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Autodesk
Autodesk
1 day ago

Industry Marketing Manager (MEP and Structural Engineering)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead Autodesk’s global audience marketing strategy for structural and MEP engineering professionals. Own personas, value propositions, positioning, and full-funnel messaging, and translate customer and market insights into audience narratives that guide marketing, sales, and product decisions. Partner with product marketing, content, demand generation, analytics, and sales enablement teams to plan multi-channel campaigns, measure performance, and amplify engineering-focused content across owned, earned, and paid channels.
Location: Montreal, Vancouver, Toronto
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead Autodesk’s global audience marketing strategy for structural and MEP building engineering.
  • •Develop personas, value propositions, positioning, and messaging for structural design and building systems workflows.
  • •Serve as internal champion for the building engineering audience, informing product, strategy, sales, and cross-functional marketing.
  • •Drive customer research, engineering workflow insights, competitive analysis, and market trend work.
  • •Plan and execute multi-channel, full-funnel campaigns with success metrics; align marketing programs and sales enablement with go-to-market priorities.

Key Requirements

  • •5+ years in product marketing industry or segment marketing (SaaS and B2B experience preferred).
  • •Deep understanding of AEC industry trends and the needs of engineering professionals.
  • •Ability to develop audience-specific positioning, messaging, and marketing strategies.
  • •Proven experience planning and executing successful product launches and go-to-market strategies.
  • •Strong analytical skills to interpret data and define, track, and analyze key marketing performance indicators.
Experience:5+ yearsSaaSB2BAECProduct marketingIndustry marketingSegment marketing
Education:Bachelor's
Skills:Strategic marketingStorytellingAnalyticsPresentationStakeholder communication

Company Brief

Autodesk
Provides design and engineering software for architecture, construction, manufacturing, media, and entertainment industries, offering CAD, BIM, and 3D modeling tools to enable product and infrastructure design workflows.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Rafael, United States
Founded: 1982
Glassdoor
Glassdoor: 3.9
WebsiteLinkedInGlassdoor