Digital Marketing & Lead Generation Specialist

Winnebago Industries
United States
Workplace: OnsiteFull timeUSD 70,000 - 75,000 annuallyFunction: Marketing & GrowthExperience: 3-5 yearsSkills: ["Communication","Collaboration","Analytics","Project management","Data-driven decision-making"]

Develop, execute, and optimize demand generation campaigns across web, email, search, and social channels while monitoring performance and improving conversions. Manage and enhance the website with landing page and UX updates, analyze traffic and customer behavior, and support lead generation aligned to business objectives. Collaborate with sales, engineering, and marketing to create compelling content and product launch campaigns, translating battery technology into clear messaging.

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FursaFursa
Winnebago Industries
Winnebago Industries
17 hours ago

Digital Marketing & Lead Generation Specialist

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Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Develop, execute, and optimize demand generation campaigns across web, email, search, and social channels while monitoring performance and improving conversions. Manage and enhance the website with landing page and UX updates, analyze traffic and customer behavior, and support lead generation aligned to business objectives. Collaborate with sales, engineering, and marketing to create compelling content and product launch campaigns, translating battery technology into clear messaging.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop, execute, and optimize digital marketing campaigns across web, email, search, and social channels.
  • •Manage and enhance the website, including content updates, landing pages, and user experience improvements.
  • •Monitor website traffic, engagement, conversions, and campaign performance to improve results.
  • •Support lead generation efforts and align marketing activities with business objectives.
  • •Analyze customer behavior and marketing trends, and collaborate with sales, engineering, and marketing on content and product launch campaigns.

Pay and Benefits

Salary: USD 70,000 - 75,000 annually
Perks:Health InsuranceDentalVisionLife Coverage401kEsppPaid LeavePaternity Leave

Key Requirements

  • •3-5 years of experience in digital marketing, demand generation, or a related role.
  • •Strong analytical skills with a data-driven approach to decision-making.
  • •Experience managing digital campaigns across multiple channels.
  • •Strong communication skills, with the ability to simplify complex or technical concepts.
  • •Ability to juggle multiple projects while delivering high-quality results.
Experience:3-5 years
Skills:CommunicationCollaborationAnalyticsProject managementData-driven decision-making
Tech Stack:SEOSEMEmail marketingPerformance marketingGoogle AnalyticsCRMMarketing performance tools

Company Brief

Winnebago Industries
Designs and manufactures recreational vehicles, including motorhomes, travel trailers, fifth wheels, and specialty transport solutions. The company serves outdoor and adventure travel consumers through a portfolio of well-known RV brands and related aftermarket products.
Industry: Automotive
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Forest City, United States
Founded: 1958
WebsiteLinkedIn