Market Research Lead - 6 Month Fixed Term Contract

Trainline
London
Workplace: HybridFull timeGBP 60,000 - 65,000 annuallyFunction: Research & Scientific (R&D)Skills: ["Communication","Attention to detail","Project management","Organisational skills","Collaboration"]

Lead quantitative market research end-to-end, designing surveys and methodologies, analyzing data, and delivering insights across audience segmentation, concept/creative testing, brand health, and campaign evaluation. Own and evolve key reporting outputs like the Brand Tracker, translate evidence into actionable narratives, and collaborate with Brand, Marketing, Data Science, UX Research, and Effectiveness teams. Identify AI-led ways to improve research quality and efficiency, while managing third-party research suppliers and budgets.

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FursaFursa
Trainline
Trainline
2 months ago

Market Research Lead - 6 Month Fixed Term Contract

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead quantitative market research end-to-end, designing surveys and methodologies, analyzing data, and delivering insights across audience segmentation, concept/creative testing, brand health, and campaign evaluation. Own and evolve key reporting outputs like the Brand Tracker, translate evidence into actionable narratives, and collaborate with Brand, Marketing, Data Science, UX Research, and Effectiveness teams. Identify AI-led ways to improve research quality and efficiency, while managing third-party research suppliers and budgets.
Location: London
Workplace: Hybrid
Employment Type: Full time · 6 months
Job Function: Research & Scientific (R&D)

Key Responsibilities

  • •Lead quantitative market research projects from brief to delivery, including survey design, methodology development, analysis, and reporting.
  • •Own and evolve reporting outputs such as the Brand Tracker, ensuring stakeholders can use insights confidently.
  • •Analyse and interpret data independently and with partners (Data Science, UX Research, Marketing Effectiveness) to build clear, actionable narratives.
  • •Identify opportunities to use AI-led approaches to improve research quality, efficiency, and insight generation while maintaining research standards.
  • •Manage third-party research suppliers across qualitative and quantitative projects, including briefing, relationship management, delivery, and budget tracking.

Pay and Benefits

Salary: GBP 60,000 - 65,000 annually
Perks:Health InsuranceDentalEquityLearning Budget

Key Requirements

  • •Significant hands-on experience in a market research role, agency-side, client-side, or equivalent, with strong quantitative research capability.
  • •Experience implementing, experimenting with, or strong interest in AI-led approaches within market research, insight, or marketing effectiveness.
  • •Confidence designing research methodologies, writing surveys, analysing data, creating reports, and presenting findings for different audiences.
  • •Ability to combine multiple data sources (qualitative and quantitative) into a coherent, decision-supporting story.
  • •Strong communication skills, attention to detail, and the ability to translate complex findings into practical recommendations.
Skills:CommunicationAttention to detailProject managementOrganisational skillsCollaboration
Tech Stack:AIYouGov Crunch

Company Brief

Trainline
Digital rail and coach ticketing platform offering online booking, mobile tickets, journey planning, and real-time travel information across the UK and Europe. Aggregates fares from multiple operators and provides retail and distribution services for rail travel.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn