Senior Product Marketing Specialist

Okta
Munich
Workplace: HybridFull timeEUR 68,000 - 93,500 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Storytelling","Communication","Strategic thinking","Data-driven decision-making","Cross-functional collaboration"]

Own regional go-to-market execution for product launches across EMEA, adapting global positioning and messaging to match local buying behaviors. Serve as the strategic liaison between global and regional teams so market feedback informs roadmaps and global narratives. Localize campaigns and refine customer-facing collateral (case studies, web, blogs) while equipping sales and partners with competitive insights, use cases, and enablement content. Conduct market research and competitive intelligence to drive differentiated messaging.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Okta
Okta
2 days ago

Senior Product Marketing Specialist

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own regional go-to-market execution for product launches across EMEA, adapting global positioning and messaging to match local buying behaviors. Serve as the strategic liaison between global and regional teams so market feedback informs roadmaps and global narratives. Localize campaigns and refine customer-facing collateral (case studies, web, blogs) while equipping sales and partners with competitive insights, use cases, and enablement content. Conduct market research and competitive intelligence to drive differentiated messaging.
Location: Munich
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Translate global strategy into localized EMEA execution, adapting positioning, value frameworks, and launch plans to regional buying behaviors.
  • •Bridge global and regional teams by feeding EMEA market feedback into product roadmaps and global messaging.
  • •Support product launches and GTM strategies across EMEA, localizing global campaigns for key and emerging markets.
  • •Adapt sales content for EMEA and equip sales and partners with relevant messaging, competitive insights, and use cases.
  • •Conduct research on customer trends, industry shifts, and regulatory considerations; analyze competitors to identify differentiation opportunities.

Pay and Benefits

Salary: EUR 68,000 - 93,500 annually
Perks:Paid LeaveParental Leave

Key Requirements

  • •5+ years of hands-on product marketing or B2B SaaS marketing experience.
  • •Familiarity with identity & access management (IAM), cybersecurity, or cloud security solutions.
  • •Proven ownership of product messaging frameworks, tier-based launch plans, buyer personas, and competitive battlecards.
  • •Strong written and verbal storytelling skills; German and English required.
  • •Bachelor’s degree in Marketing, Business, or related field (or equivalent practical experience).
Experience:5+ yearsB2B SaaSProduct marketingIdentity & access management (IAM)CybersecurityCloud security
Education:Bachelor's in Marketing, Business, or a related field
Skills:StorytellingCommunicationStrategic thinkingData-driven decision-makingCross-functional collaboration
Languages:GermanEnglish

Company Brief

Okta
Provides identity and access management cloud solutions that help organizations secure and manage user authentication, single sign-on, multi-factor authentication, and lifecycle management across applications and devices.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn