Director, Digital Marketing & Strategy (Management)

Live Nation Entertainment
New York
Workplace: OnsiteFull timeUSD 116,000 - 145,000 annuallyFunction: Marketing & GrowthExperience: 7-10 yearsSkills: ["Strategic planning","Cross-functional collaboration","Proactive execution","Relationship building","Data-driven decision-making"]

Lead and execute Roc Nation’s digital strategy for management clients, owning campaign lifecycles end-to-end across DSPs, retail, and digital/social channels. Drive go-to-market planning, 12-month+ marketing roadmaps, and partner relationships to secure prime placements and revenue opportunities. Build tracking frameworks, use advanced analytics to optimize performance mid-stream, and manage release schedules and dashboards while collaborating across labels, artist managers, and cross-functional teams.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Live Nation Entertainment
Live Nation Entertainment
12 hours ago

Director, Digital Marketing & Strategy (Management)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Lead and execute Roc Nation’s digital strategy for management clients, owning campaign lifecycles end-to-end across DSPs, retail, and digital/social channels. Drive go-to-market planning, 12-month+ marketing roadmaps, and partner relationships to secure prime placements and revenue opportunities. Build tracking frameworks, use advanced analytics to optimize performance mid-stream, and manage release schedules and dashboards while collaborating across labels, artist managers, and cross-functional teams.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Serve as the primary digital strategist for assigned management clients, developing and executing comprehensive marketing blueprints.
  • •Drive revenue-generating initiatives across D2C channels, exclusive content windows, playlist placement, influencer integrations, and partnerships.
  • •Create and manage long-term (12-month+) marketing roadmaps aligning releases with touring, live events, and commercial offerings.
  • •Own senior-level relationships across DSPs, streaming services, social platforms, and retail channels to secure prime placements and marketing support.
  • •Establish tracking and reporting frameworks using analytics to measure ROI targets, adjust campaigns mid-stream, and maintain release schedules and artist dashboards.

Pay and Benefits

Salary: USD 116,000 - 145,000 annually
Perks:Health InsuranceVisionDental401kPaid LeavePaid HolidaysHsaFsaConcert Tickets

Key Requirements

  • •7–10 years of progressive experience in artist management, release strategy, or platform/DSP relations at a label, distributor, management company, or digital platform.
  • •Deep fluency in digital, streaming, and social media for music with strong understanding of contemporary culture.
  • •Ability to shift from strategic planning to hands-on execution, including copywriting and content capture under pressure.
  • •Proven relationship-building across DSPs, digital platforms, and cultural partners to secure placements and support.
  • •Experience using analytics and reporting (e.g., DSP dashboards, Google Analytics, CRM platforms, ESPs, and social listening tools) to extract actionable insights.
Experience:7-10 yearsMusicDigital marketingStreamingDSPSocial mediaArtist management
Skills:Strategic planningCross-functional collaborationProactive executionRelationship buildingData-driven decision-making
Languages:EnglishSpanish
Tech Stack:Google AnalyticsCRM platformsESPsSocial listeningSocial scheduling toolsAudio editing softwarePhoto editing softwareVideo editing software

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor