Sr. Specialist Channel Activation Football

Adidas
Mexico City
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Project management","Communication","Stakeholder management","Brand alignment","Cross-functional collaboration"]

Support local Channel Activation and Visual Merchandising teams in planning and executing sell-in and in-season activations across retail, franchise, wholesale, and digital points of sale. Adapt channel activation toolkits, playbooks, and in-store guidelines for brand-aligned execution, help rollout tools/spaces for store openings, track campaign spend and OTIF delivery, and coordinate with brand, operations, and digital teams to resolve execution challenges.

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FursaFursa
Adidas
Adidas
6 hours ago

Sr. Specialist Channel Activation Football

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Support local Channel Activation and Visual Merchandising teams in planning and executing sell-in and in-season activations across retail, franchise, wholesale, and digital points of sale. Adapt channel activation toolkits, playbooks, and in-store guidelines for brand-aligned execution, help rollout tools/spaces for store openings, track campaign spend and OTIF delivery, and coordinate with brand, operations, and digital teams to resolve execution challenges.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support local Channel Activation and Visual Merchandising teams with sell-in and in-season briefing to ensure campaign readiness.
  • •Adapt channel activation executions and commercial support materials (playbooks, in-store guidelines, sell-in and in-season toolkits) for physical and digital points of sale.
  • •Collaborate with local Brand, Operations, and Digital teams to adapt regional or global assets while aligning to brand standards.
  • •Support rollout and implementation of tools, spaces, and fixtures for local store openings or in-market activations.
  • •Track campaign spend, provide feedback on execution quality, and support training updates and local knowledge-sharing to maintain consistency.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • •3 years of experience in Brand Activation, Retail Marketing, or omnichannel campaign execution.
  • •Fluent English and Spanish verbal and written communication skills (other languages a plus).
  • •Experience managing cross-functional collaboration with points-of-sale execution agencies, digital, and commercial teams.
Experience:3+ yearsRetailOmnichannelBrand activationMarketing
Education:Bachelor's in Marketing, Business, Communications, or related field
Skills:Project managementCommunicationStakeholder managementBrand alignmentCross-functional collaboration
Languages:EnglishSpanish

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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