Lifecycle Marketing Operations Specialist, Audience

Zillow
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Cross-functional collaboration","Strategic thinking","Analytical thinking"]

Own lifecycle journey audience strategy across Zillow’s owned channels (email, SMS, push, and in-app). Build and evolve audience activation frameworks, translating business priorities into scalable lifecycle architecture. Partner with Data Science and Engineering to improve audience data models and activation capabilities, serve as activation SME, and run experiments to measure lift. Establish governance for audience health and mentor junior team members.

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FursaFursa
Zillow
Zillow
1 month ago

Lifecycle Marketing Operations Specialist, Audience

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Source: Company careers pageValidated by: Fursa AI
Last checked: 27 days agoStatus: Live

Job Summary

Own lifecycle journey audience strategy across Zillow’s owned channels (email, SMS, push, and in-app). Build and evolve audience activation frameworks, translating business priorities into scalable lifecycle architecture. Partner with Data Science and Engineering to improve audience data models and activation capabilities, serve as activation SME, and run experiments to measure lift. Establish governance for audience health and mentor junior team members.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design and evolve lifecycle and audience activation frameworks to improve speed, flexibility, and scalability.
  • •Partner with Data Science and Engineering to improve audience data models and activation capabilities.
  • •Serve as activation subject matter expert in cross-functional discussions to evolve audience infrastructure and improve activation scalability.
  • •Analyze performance trends, recommend lifecycle optimizations, and design/execute experiments to measure lift and validate segmentation and targeting.
  • •Establish governance standards for audience health, suppression logic, and segmentation accuracy; mentor junior team members.

Key Requirements

  • •5+ years of experience in lifecycle marketing, audience strategy, or marketing operations.
  • •Deep hands-on expertise in CDP and marketing automation platforms.
  • •Deep experience with CDP and data activation platforms (HubSpot, Hightouch, Braze or similar preferred).
  • •Proven experience designing and optimizing audiences for personalized experiences.
  • •Strong understanding of customer data modeling and segmentation frameworks; SQL is strongly preferred.
Skills:Cross-functional collaborationStrategic thinkingAnalytical thinking
Tech Stack:CDPMarTechEmailSMSPushIn-app messagingHubSpotHightouchBrazeSQL

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn