Marketing & Communications Specialist (Mexico City, MX)

Epiroc
Mexico City
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 4-6 yearsEducation: bachelorsSkills: ["Written communication","Verbal communication","Collaboration","Accountability"]

Develop and execute digital marketing campaigns and creative strategies that increase brand awareness, drive engagement, and generate leads. Own demand generation and digital advertising, optimize web and online experiences, and produce content across blogs, websites, social media, email, and marketing collateral. Lead campaign planning and creative strategy, support ABM with sales, and leverage events pre-, during-, and post-customer to convert outcomes into new business. Manage reporting against KPIs.

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Epiroc
Epiroc
9 hours ago

Marketing & Communications Specialist (Mexico City, MX)

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Last checked: 9 hours agoStatus: Live

Job Summary

Develop and execute digital marketing campaigns and creative strategies that increase brand awareness, drive engagement, and generate leads. Own demand generation and digital advertising, optimize web and online experiences, and produce content across blogs, websites, social media, email, and marketing collateral. Lead campaign planning and creative strategy, support ABM with sales, and leverage events pre-, during-, and post-customer to convert outcomes into new business. Manage reporting against KPIs.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Develop and implement brand activation and market positioning strategies across digital channels.
  • •Design and execute demand generation programs and digital advertising campaigns, optimizing for performance and lead conversion.
  • •Plan and execute marketing campaigns to promote products and services.
  • •Enhance website and online user experience using content strategy and engagement best practices.
  • •Create and oversee digital content and creative strategy (including social media, email campaigns, and marketing collateral), and support ABM and event marketing efforts.
Travel: Medium travel

Key Requirements

  • •Bachelor's degree in Marketing, Business, or a related field with strong digital tool/channel proficiency and knowledge of marketing principles and KPIs.
  • •4-6 years of proven B2B in-house marketing team experience.
  • •Excellent written and verbal communication skills, with English at intermediate-advanced level (mandatory).
  • •Advanced knowledge of Adobe Creative Suite, Salesforce CRM, marketing automation, MS 365, and SharePoint.
  • •Ability to travel nationwide up to 30% for the role.
Experience:4-6 yearsB2B
Education:Bachelor's in Marketing, Business, or related field
Skills:Written communicationVerbal communicationCollaborationAccountability
Languages:English
Tech Stack:Adobe Creative SuiteSalesforce CRMMarketing automationMS 365SharePoint

Company Brief

Epiroc
Designs, manufactures and services equipment, tools and solutions for mining and infrastructure industries, including rock drilling rigs, excavation tools, and aftermarket services to improve productivity and sustainability.
Industry: Mining & Metals
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Stockholm, Sweden
Founded: 2018
WebsiteLinkedIn