Assistant Category Marketing Manager

Philips
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical thinking","Commercial thinking","Communication","Stakeholder management","Collaboration"]

Support category growth for Philips’ Personal Health business by partnering with the Category Marketing Manager to analyze performance, identify opportunities, and help build business plans. Contribute to end-to-end product launches using market assessments, pricing recommendations, competitive benchmarking, and portfolio planning. Turn consumer and market insights into actionable recommendations, deliver integrated ATL/BTL/digital and e-commerce campaigns, and track results to improve future decisions.

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Philips
Philips
18 hours ago

Assistant Category Marketing Manager

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Last checked: 18 hours agoStatus: Live

Job Summary

Support category growth for Philips’ Personal Health business by partnering with the Category Marketing Manager to analyze performance, identify opportunities, and help build business plans. Contribute to end-to-end product launches using market assessments, pricing recommendations, competitive benchmarking, and portfolio planning. Turn consumer and market insights into actionable recommendations, deliver integrated ATL/BTL/digital and e-commerce campaigns, and track results to improve future decisions.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with the Category Marketing Manager to analyze category performance and identify growth opportunities that drive sustainable revenue and profitability.
  • •Support end-to-end product launches through market assessments, pricing recommendations, competitive benchmarking, portfolio planning, and commercialization activities.
  • •Leverage consumer, shopper, and market insights to identify trends, monitor competition, and translate learnings into actionable recommendations.
  • •Deliver integrated marketing campaigns across ATL, BTL, Digital, E-commerce, and Retail channels while ensuring consistent brand messaging.
  • •Track category and campaign performance, prepare business reviews, and generate insights to optimize future decisions.

Key Requirements

  • •4+ years of experience in Marketing, Category Management, Brand Management, or Commercial roles in consumer durables, FMCG, consumer technology, or e-commerce.
  • •Preferred: MBA from a premier B-School.
  • •Strong analytical and commercial thinking with familiarity in ATL, BTL, Digital, and E-commerce marketing.
  • •Experience with category management and portfolio planning.
  • •Excellent communication and stakeholder management; comfortable working cross-functionally.
Experience:4+ yearsConsumer durablesFMCGConsumer technologyE-commerceCategory managementBrand management
Education:Bachelor's
Skills:Analytical thinkingCommercial thinkingCommunicationStakeholder managementCollaboration

Company Brief

Philips
Global health technology company focusing on diagnostic imaging, patient monitoring, and consumer health products. Philips develops medical devices, healthcare informatics, and solutions to improve patient care and personal well-being.
Industry: HealthTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Amsterdam, Netherlands
Founded: 1891
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn