Lovable

1 week ago

Lifecycle Marketer, Self-Serve

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own lifecycle marketing for Lovable’s self-serve audience across activation, engagement, retention, and reactivation. Use an AI-first workflow to craft personalized, segmentation-driven campaigns and dynamically decide message timing, channel, and content. Lead lifecycle proof-of-concepts for launches and experiments, and embed experimentation with measurement of true incremental lift. Partner with Data, Product, and GTM to make messaging feel native, timely, and valuable.

Location: London, Stockholm

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
•Run lifecycle proof-of-concepts for product launches, experiments, and GTM moments.
•Design rules-based or algorithmic lifecycle programs that dynamically choose who to message, when to reach them, which channel to use, and what content to send based on behavior and context.
•Apply AI-first automation across content generation, personalization, segmentation, decisioning, and analysis.
•Build experimentation and incremental measurement into lifecycle programs and partner with Data, Product, and GTM teams to keep messaging native and valuable.

Key Requirements

•5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
•3+ years hands-on experience with a modern lifecycle marketing platform such as Braze, Iterable, or Customer.io
•Fluency in Liquid templating and email HTML/CSS, with segmentation logic, event-driven campaign architecture, and experience with CDPs, event pipelines (e.g., RudderStack) and SQL
•Experience building adaptive, evolving lifecycle systems (not just static journeys)
•Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic

Experience:5+ yearsB2CCRMGrowth marketingPLGLifecycle marketingSelf-serve

Skills:Extreme ownershipHigh velocityLow-ego collaborationComfort operating in ambiguityData-driven optimization

Languages:English

Tech Stack:BrazeIterableCustomer.ioLiquidEmail HTML/CSSCDPsRudderStackSQL

Company Brief

Lovable

Lovable builds a conversational AI platform that lets users create apps and websites by chatting with AI, automating full‑stack development and integrations to rapidly produce production-ready software.

Industry: Developer Tools

Company Size: Medium (51 to 250 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series B

Headquarters: Stockholm, Sweden

Founded: 2023

Website LinkedIn Glassdoor

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Lovable

1 week ago

Lifecycle Marketer, Self-Serve

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: London, Stockholm

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Execute lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
•Run lifecycle proof-of-concepts for product launches, experiments, and GTM moments.
•Design rules-based or algorithmic lifecycle programs that dynamically choose who to message, when to reach them, which channel to use, and what content to send based on behavior and context.
•Apply AI-first automation across content generation, personalization, segmentation, decisioning, and analysis.
•Build experimentation and incremental measurement into lifecycle programs and partner with Data, Product, and GTM teams to keep messaging native and valuable.

Key Requirements

•5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
•3+ years hands-on experience with a modern lifecycle marketing platform such as Braze, Iterable, or Customer.io
•Fluency in Liquid templating and email HTML/CSS, with segmentation logic, event-driven campaign architecture, and experience with CDPs, event pipelines (e.g., RudderStack) and SQL
•Experience building adaptive, evolving lifecycle systems (not just static journeys)
•Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic

Experience:5+ yearsB2CCRMGrowth marketingPLGLifecycle marketingSelf-serve

Skills:Extreme ownershipHigh velocityLow-ego collaborationComfort operating in ambiguityData-driven optimization

Languages:English

Tech Stack:BrazeIterableCustomer.ioLiquidEmail HTML/CSSCDPsRudderStackSQL

Company Brief

Lovable

Industry: Developer Tools

Company Size: Medium (51 to 250 employees)

Revenue: USD 100M to 250M

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series B

Headquarters: Stockholm, Sweden

Founded: 2023

Website LinkedIn Glassdoor