Lifecycle Marketer, Self-Serve

Lovable
London, Stockholm
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Extreme ownership","High velocity","Low-ego collaboration","Comfort operating in ambiguity","Data-driven optimization"]

Own lifecycle marketing for Lovable’s self-serve audience across activation, engagement, retention, and reactivation. Use an AI-first workflow to craft personalized, segmentation-driven campaigns and dynamically decide message timing, channel, and content. Lead lifecycle proof-of-concepts for launches and experiments, and embed experimentation with measurement of true incremental lift. Partner with Data, Product, and GTM to make messaging feel native, timely, and valuable.

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FursaFursa
Lovable
Lovable
1 month ago

Lifecycle Marketer, Self-Serve

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own lifecycle marketing for Lovable’s self-serve audience across activation, engagement, retention, and reactivation. Use an AI-first workflow to craft personalized, segmentation-driven campaigns and dynamically decide message timing, channel, and content. Lead lifecycle proof-of-concepts for launches and experiments, and embed experimentation with measurement of true incremental lift. Partner with Data, Product, and GTM to make messaging feel native, timely, and valuable.
Location: London, Stockholm
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Execute lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
  • •Run lifecycle proof-of-concepts for product launches, experiments, and GTM moments.
  • •Design rules-based or algorithmic lifecycle programs that dynamically choose who to message, when to reach them, which channel to use, and what content to send based on behavior and context.
  • •Apply AI-first automation across content generation, personalization, segmentation, decisioning, and analysis.
  • •Build experimentation and incremental measurement into lifecycle programs and partner with Data, Product, and GTM teams to keep messaging native and valuable.

Key Requirements

  • •5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
  • •3+ years hands-on experience with a modern lifecycle marketing platform such as Braze, Iterable, or Customer.io
  • •Fluency in Liquid templating and email HTML/CSS, with segmentation logic, event-driven campaign architecture, and experience with CDPs, event pipelines (e.g., RudderStack) and SQL
  • •Experience building adaptive, evolving lifecycle systems (not just static journeys)
  • •Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
Experience:5+ yearsB2CCRMGrowth marketingPLGLifecycle marketingSelf-serve
Skills:Extreme ownershipHigh velocityLow-ego collaborationComfort operating in ambiguityData-driven optimization
Languages:English
Tech Stack:BrazeIterableCustomer.ioLiquidEmail HTML/CSSCDPsRudderStackSQL

Company Brief

Lovable
Lovable builds a conversational AI platform that lets users create apps and websites by chatting with AI, automating full‑stack development and integrations to rapidly produce production-ready software.
Industry: Developer Tools
Company Size: Medium (51 to 250 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: Stockholm, Sweden
Founded: 2023
WebsiteLinkedInGlassdoor