Manager, Brand Marketing

Majid Al Futtaim
Cairo
Full timeFunction: Marketing & GrowthExperience: 6-10 yearsSkills: ["Communication","Organization","Storytelling","Brand implementation"]

Own and execute the Asset Management Business Unit’s brand and communication strategy across every touchpoint, ensuring a consistent visual identity and compelling storytelling. Lead brand strategy, positioning, and a marketing roadmap, including social media planning for the mall portfolio to drive footfall and tenant visibility. Localize messaging and narratives, manage 360° campaign execution and touchpoint consistency, and oversee production of brand collaterals and toolkits for regional teams.

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Majid Al Futtaim
Majid Al Futtaim
1 day ago

Manager, Brand Marketing

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Last checked: 10 hours agoStatus: Live

Job Summary

Own and execute the Asset Management Business Unit’s brand and communication strategy across every touchpoint, ensuring a consistent visual identity and compelling storytelling. Lead brand strategy, positioning, and a marketing roadmap, including social media planning for the mall portfolio to drive footfall and tenant visibility. Localize messaging and narratives, manage 360° campaign execution and touchpoint consistency, and oversee production of brand collaterals and toolkits for regional teams.
Location: Cairo
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute brand strategy, positioning, and a marketing roadmap aligned to business priorities.
  • •Lead social media strategy for the mall portfolio to drive footfall and tenant visibility through integrated content plans.
  • •Localize campaign frameworks, messaging territories, and brand narratives across markets.
  • •Manage end-to-end campaign execution with 360° integration and alignment to the creative vision.
  • •Oversee production of brand collaterals, creative content, and toolkits for regional marketing teams, including agency briefing when needed.

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, or Design.
  • •6–10 years of experience in branding or marketing communication roles within retail, real estate, or consumer industries.
  • •Proven track record in managing creative agencies and brand implementation.
  • •Excellent communication and organisation skills.
Experience:6-10 yearsRetailReal estateConsumer
Education:
Skills:CommunicationOrganizationStorytellingBrand implementation

Company Brief

Majid Al Futtaim
Emirati-owned diversified lifestyle conglomerate operating shopping malls, retail (including Carrefour franchise), leisure, hotels, and real estate across the Middle East, Africa and Asia, serving hundreds of millions of customers annually.
Industry: Conglomerates & Holding Companies
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Dubai, United Arab Emirates
Founded: 1992
Glassdoor
Glassdoor: 3.5
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