Ad Sales Lead - West

Duolingo
California
Workplace: RemoteFull timeUSD 140,000 - 210,000 annuallyFunction: SalesSkills: ["Communication","Presentation","Relationship building","Data-driven decision-making","Operating with ambiguity"]

Own and scale Duolingo Ads’ West Coast revenue by setting regional strategy, building a predictable pipeline, and delivering quarterly targets. Lead a small team of sellers as a player/coach, establish sales operating rhythms, and develop senior relationships with brands and agencies. Drive complex deals end-to-end and partner with Account Management and Ad Ops to ensure flawless delivery. Use market feedback and performance data to inform pricing, packaging, and ad experiences.

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FursaFursa
Duolingo
Duolingo
8 hours ago

Ad Sales Lead - West

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and scale Duolingo Ads’ West Coast revenue by setting regional strategy, building a predictable pipeline, and delivering quarterly targets. Lead a small team of sellers as a player/coach, establish sales operating rhythms, and develop senior relationships with brands and agencies. Drive complex deals end-to-end and partner with Account Management and Ad Ops to ensure flawless delivery. Use market feedback and performance data to inform pricing, packaging, and ad experiences.
Location: California
Workplace: Remote
Employment Type: Full time
Job Function: Sales
Seniority: Sr. Director level

Key Responsibilities

  • •Own West Coast revenue targets and forecasting, building a healthy pipeline across named accounts and agency groups to deliver quarterly goals.
  • •Develop and execute regional go-to-market strategy, including territory design, vertical focus, pricing/packaging inputs, and coverage plans as the region scales.
  • •Hire, coach, and lead a small team of sellers; establish operating rhythms, deal reviews, and CRM hygiene to improve forecast accuracy and execution.
  • •Build and deepen senior relationships with brands and agencies, opening new logos and expanding strategic accounts with clear commercial narratives.
  • •Lead complex deals end-to-end (prospecting to negotiation, close, renewal, and expansion) while partnering with Account Management and Ad Ops for flawless delivery.

Pay and Benefits

Salary: USD 140,000 - 210,000 annually
Equity and Bonus:Equity

Key Requirements

  • •8+ years of direct digital ad sales experience, consistently hunting, closing, and renewing in premium mobile or consumer app environments.
  • •Strong success selling video and native/custom ad formats and structuring innovative agreements with advertisers and agencies.
  • •Ability to engage senior decision makers and build collateral, troubleshoot issues, and drive revenue personally.
  • •Strong understanding of ad tech and mobile app ecosystems, with experience using data to assess performance and inform pricing/packaging.
  • •Excellent communication and presentation skills, with comfort operating in ambiguity at high velocity.
Experience:Digital adsMobile appsConsumer appsVideo advertisingNative advertisingAd tech
Skills:CommunicationPresentationRelationship buildingData-driven decision-makingOperating with ambiguity
Languages:English
Tech Stack:CRM

Company Brief

Duolingo
Duolingo develops a gamified language-learning platform offering courses, practice exercises, and assessment tools for learners worldwide via web and mobile apps, using adaptive algorithms and motivational features to drive engagement and retention.
Industry: EdTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Pittsburgh, United States
Founded: 2011
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