Senior Integrated Marketing Lead

Whoop
Boston
Workplace: OnsiteFull timeUSD 130,000 - 170,000 annuallyFunction: Marketing & GrowthSkills: ["Cross-functional alignment","Organizational skills","Project management","Data-driven decision-making","Communication"]

Own integrated marketing planning for WHOOP’s brand campaigns, product launches, and cultural moments—translating strategy into sequenced, cross-channel go-to-market plans. Lead launch readiness, stakeholder alignment, and cross-functional execution across Media, Product Marketing, Growth, PR, Lifecycle, Wholesale, Web, and country teams. Track in-market performance with Analytics and deliver post-campaign learnings to optimize future full-funnel initiatives, ensuring creative intent lands effectively in the market.

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Whoop
Whoop
2 months ago

Senior Integrated Marketing Lead

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Last checked: 13 hours agoStatus: Live

Job Summary

Own integrated marketing planning for WHOOP’s brand campaigns, product launches, and cultural moments—translating strategy into sequenced, cross-channel go-to-market plans. Lead launch readiness, stakeholder alignment, and cross-functional execution across Media, Product Marketing, Growth, PR, Lifecycle, Wholesale, Web, and country teams. Track in-market performance with Analytics and deliver post-campaign learnings to optimize future full-funnel initiatives, ensuring creative intent lands effectively in the market.
Location: Boston
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Translate brand and product campaign strategy into integrated marketing plans, defining channel roles and sequencing across paid, owned, retail, partnership, and regional touchpoints.
  • •Partner with the Senior Brand Manager to turn creative briefs and narratives into cohesive full-funnel marketing plans that preserve strategic intent.
  • •Drive cross-functional alignment across internal teams to define how campaigns come to life across channels and markets, coordinating creative deployment for cumulative brand impact.
  • •Define launch readiness requirements, milestones, and success criteria to ensure campaigns launch as briefed with full alignment.
  • •Own in-market campaign performance tracking with Analytics and deliver post-campaign reporting on results and optimizations for next time.

Pay and Benefits

Salary: USD 130,000 - 170,000 annually
Perks:EquityBenefits

Key Requirements

  • •8+ years of experience in integrated marketing or cross-channel campaign management within a high-growth consumer technology environment.
  • •Proven experience leading complex multi-channel product launches or brand campaigns from planning through performance reporting.
  • •Strong understanding of full-funnel marketing strategy and channel orchestration.
  • •Ability to influence and align senior cross-functional stakeholders.
  • •Data-driven mindset with experience defining KPIs and using performance insights to recommend optimizations.
Experience:Consumer technologyHigh-growthIntegrated marketingGo-to-market
Skills:Cross-functional alignmentOrganizational skillsProject managementData-driven decision-makingCommunication

Company Brief

Whoop
Whoop designs and sells a subscription-based wearable fitness tracker and analytics platform that monitors recovery, strain, and sleep to optimize athletic performance and daily health for consumers and professional athletes.
Industry: Wearables
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: Boston, United States
Founded: 2012
WebsiteLinkedIn