Dualer Master mit der SIBE: Junior Marketing Manager für das Kundenportal Meine Allianz (m/w/d)

Allianz
Germany
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Strategic thinking","Analytical thinking","Conceptional thinking","Communication","Presentation skills","Teamwork","Initiative"]

Work on the further development and rollout of a German customer portal (“Meine Allianz”) and related loyalty programs. As a junior marketing manager in an agile “Customer & Distribution” team, you’ll support digital and social media activities, develop and improve email/letter campaigns with reporting, and derive marketing decisions from customer data using tools like Excel and Adobe Analytics. You’ll also coordinate stakeholders for digital access and sales communication measures.

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Allianz
Allianz
1 week ago

Dualer Master mit der SIBE: Junior Marketing Manager für das Kundenportal Meine Allianz (m/w/d)

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Last checked: 22 hours agoStatus: Live

Job Summary

Work on the further development and rollout of a German customer portal (“Meine Allianz”) and related loyalty programs. As a junior marketing manager in an agile “Customer & Distribution” team, you’ll support digital and social media activities, develop and improve email/letter campaigns with reporting, and derive marketing decisions from customer data using tools like Excel and Adobe Analytics. You’ll also coordinate stakeholders for digital access and sales communication measures.
Location: Germany
Workplace: Hybrid
Employment Type: Full time · 24 months
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Support orchestration of digital marketing measures (social media, newsletter, website) to activate users and develop strategies for online channels.
  • •Develop and optimize email and letter campaigns using KPIs, including process automation; handle idea, implementation, sending, and reporting.
  • •Analyze customer data and translate insights into marketing decisions using tools such as Excel and Adobe Analytics.
  • •Develop and implement marketing and communication measures for the customer portal to support outreach via the sales field team.
  • •Identify and manage initiatives to increase user numbers and expand digital consent, including cross-stakeholder coordination and reporting.

Pay and Benefits

Perks:Travel AllowanceMeal AllowanceLearning Budget

Key Requirements

  • •Wirtschafts- oder kommunikationswissenschaftlich orientiertes Studium und ein abgeschlossener Bachelor mit sehr guten Noten.
  • •Ausgeprägte Fähigkeit zu strategischem, analytischem und konzeptionellem Denken.
  • •Sicheres Auftreten sowie Kommunikationsstärke und Präsentationssicherheit.
  • •Hohe Eigeninitiative und Teamfähigkeit.
  • •Deutsch auf Muttersprachen-Niveau sowie sehr gute Englischkenntnisse; sehr gute Kenntnisse in Excel, Word und PowerPoint.
Education:Bachelor's in Wirtschaftswissenschaftlich oder kommunikationswissenschaftlich orientiertes StudiumSchool of International Business and Entrepreneurship (SIBE), Steinbeis-Hochschule
Skills:Strategic thinkingAnalytical thinkingConceptional thinkingCommunicationPresentation skillsTeamworkInitiative
Languages:DeutschEnglisch
Tech Stack:Social MediaNewsletterWebsiteE-MailBrief campaignsExcelWordPowerPointAdobe AnalyticsKünstliche IntelligenzChatGPTProcess automationLinkedIn LearningDegreed

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn