PR & Marketing Manager

Jimmy Choo
Tokyo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Collaboration","Leadership","Problem-solving"]

Lead integrated marketing initiatives in Japan with a core focus on PR to raise brand awareness and drive business results. Collaborate with Digital, CRM, Events, and Retail teams to optimize the customer journey, localize global initiatives for the Japanese market, and plan campaigns that boost sales, traffic, and acquisition.

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Jimmy Choo
Jimmy Choo
4 months ago

PR & Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead integrated marketing initiatives in Japan with a core focus on PR to raise brand awareness and drive business results. Collaborate with Digital, CRM, Events, and Retail teams to optimize the customer journey, localize global initiatives for the Japanese market, and plan campaigns that boost sales, traffic, and acquisition.
Location: Tokyo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Build and strengthen media relationships, maximize press coverage, develop influencer and celebrity strategies, and ensure brand messaging consistency across communications.
  • •Design customer journeys leveraging PR exposure (awareness → store/EC traffic → purchase), develop and manage annual/seasonal marketing calendars, localize global initiatives for Japan, and plan initiatives directly contributing to sales, traffic, and customer acquisition.
  • •Collaborate with Digital, CRM, and Events teams to deliver integrated campaigns, ensure cross-channel alignment, and manage external agencies.
  • •Partner with Retail to drive store traffic and conversion, plan and maximize in-store events/campaigns, and iterate initiatives based on store feedback (PDCA).
  • •Define and track KPIs (brand awareness, traffic, sales performance), analyze campaign effectiveness, and optimize performance across channels from ROI perspective.

Key Requirements

  • •5+ years of Retail Luxury Goods and Jewelry experience
  • •5+ years of work experience with Strategic Public Relations Planning
  • •Hands-on experience in PR
  • •Experience within luxury brands
  • •Native-level Japanese and business-level English
Experience:5+ yearsRetail luxury goodsJewelryLuxury brands
Skills:CommunicationCollaborationLeadershipProblem-solving
Languages:JapaneseEnglish

Company Brief

Jimmy Choo
British luxury fashion brand known for high-end shoes, handbags, and accessories, founded by designer Jimmy Choo. Operates globally as part of a larger publicly listed fashion group, with a presence in retail, wholesale and e-commerce.
Industry: Luxury Goods
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1996
WebsiteLinkedIn