Regional Sales Manager - Villahermosa

Lead in-store execution strategy across an entire state by managing a key regional retail account from an operational perspective. Own merchandising, planogram compliance, promotional activation, and brand visibility, while partnering with the Key Account Manager and influencing decision-makers. Manage, mentor, and develop field sales representatives, and use competitive retail insights, shopper behavior, and market dynamics to create actionable plans that maximize sales performance at the point of purchase.