Principal Integrated Marketing Program Manager

Cloudflare
Austin
Workplace: HybridFull timeFunction: Program & Project Management (PMO)Experience: 8+ yearsSkills: ["Executive communication","Writing","Stakeholder management","Strategic prioritization","Cross-functional collaboration"]

Own and evolve how the marketing organization uses AI by defining an AI roadmap, building the business case for AI investments, and directly driving high-impact, cross-functional integrated programs. Lead marketing’s AI capability through a champion network, reusable templates, and rituals that make AI visible and accessible. Partner with Global Integrated Marketing leadership to set agendas, run operating rhythms, and monitor performance outcomes across the Americas and globally.

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FursaFursa
Cloudflare
Cloudflare
1 day ago

Principal Integrated Marketing Program Manager

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Last checked: 1 hour agoStatus: Live

Job Summary

Own and evolve how the marketing organization uses AI by defining an AI roadmap, building the business case for AI investments, and directly driving high-impact, cross-functional integrated programs. Lead marketing’s AI capability through a champion network, reusable templates, and rituals that make AI visible and accessible. Partner with Global Integrated Marketing leadership to set agendas, run operating rhythms, and monitor performance outcomes across the Americas and globally.
Location: Austin
Workplace: Hybrid
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Mid level

Key Responsibilities

  • •Define and own the marketing AI roadmap by prioritizing AI opportunities against marketing strategic objectives and sequencing work.
  • •Build the business case for AI investments by mapping workflows, quantifying opportunity, and defining success metrics.
  • •Directly build and ship AI solutions for highest-impact, cross-functional marketing programs that reshape how marketing operates.
  • •Manage intake and triage of AI requests, routing them to strategic programs or enabling self-serve solutions with guidance.
  • •Scale marketing’s AI capability by creating a champion network, establishing rituals (office hours, demos, shared libraries), and building reusable templates.

Key Requirements

  • •8+ years in an integrated marketing role such as Marketing Operations, Demand Gen, or a Marketing CoS function.
  • •Deep knowledge of how B2B marketing organizations operate across campaigns, content, demand gen, field marketing, and analytics.
  • •Comfort building with AI tools including agents, skills, prompt engineering, MCP integrations, and no-code/low-code platforms.
  • •A product management mindset focused on intake, backlog, iteration, adoption, and measurable outcomes.
  • •Strong communication skills with credibility to manage senior stakeholder expectations and drive strategic prioritization.
Experience:8+ yearsB2B marketingIntegrated marketingDemand genMarketing operations
Skills:Executive communicationWritingStakeholder managementStrategic prioritizationCross-functional collaboration
Languages:English
Tech Stack:AI toolsAgentsPrompt engineeringMCP integrationsNo-codeLow-code

Company Brief

Cloudflare
Provides a global network and cloud platform that delivers security, performance, and reliability services for web applications, APIs, and Internet properties, including CDN, DDoS protection, DNS, and zero-trust security solutions.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
WebsiteLinkedIn