Associate Director - Corporate & Services (Public Relations)

Burson
Gurugram
Workplace: HybridFull timeFunction: Communications, PR & CommunityExperience: 10+ yearsEducation: mastersSkills: ["Strategic thinking","Leadership","Mentoring","Client relationship management","Crisis leadership"]

Lead a portfolio of corporate clients by serving as their primary strategic advisor and driving high-impact integrated communications programs. Own new business development—building pipelines, leading pitches and proposals end to end, and cultivating networks to expand accounts. Guide crisis and issues leadership, mentor and coach junior staff, and ensure operational excellence, profitability, and efficient account administration. Champion the strategic use of Generative AI tools across planning, ideation, content creation, and daily operations.

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Burson
Burson
3 days ago

Associate Director - Corporate & Services (Public Relations)

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Job Summary

Lead a portfolio of corporate clients by serving as their primary strategic advisor and driving high-impact integrated communications programs. Own new business development—building pipelines, leading pitches and proposals end to end, and cultivating networks to expand accounts. Guide crisis and issues leadership, mentor and coach junior staff, and ensure operational excellence, profitability, and efficient account administration. Champion the strategic use of Generative AI tools across planning, ideation, content creation, and daily operations.
Location: Gurugram
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Director level

Key Responsibilities

  • •Serve as the primary strategic advisor to clients, leveraging industry knowledge to anticipate challenges, identify opportunities, and provide high-level counsel.
  • •Design and oversee execution of integrated communication programs incorporating digital, social, and AI-driven strategies.
  • •Lead new business development by identifying, qualifying, and pursuing opportunities; develop proposals and pitches from start to finish.
  • •Serve as a senior point of contact during crisis situations, guiding clear, strategic, and timely decision-making.
  • •Mentor and coach junior staff, manage client budgets and profitability metrics, and ensure work is delivered to standard on time and within budget.

Key Requirements

  • •Postgraduate degree in any discipline, or a professional qualification in public relations or marketing communications.
  • •10+ years of experience in media relations, content management, and communications across diverse corporate clients.
  • •Strong familiarity with how Generative AI tools are used across communications programs, including planning, research, ideation, content creation, and daily operations.
  • •Strong track record of driving agency growth through new business development and end-to-end proposal and pitch processes.
  • •Experience mentoring and coaching junior staff and building collaborative, high-performing teams.
Experience:10+ yearsMedia relationsCommunicationsPublic relationsCorporate clientsNew business development
Education:Master's
Skills:Strategic thinkingLeadershipMentoringClient relationship managementCrisis leadership
Languages:English
Tech Stack:SharePointGenerative AISocial media

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
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