Head of Influencer Marketing

Emergent
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Leadership","Analytical thinking","Commercial judgment","Trend spotting","Execution discipline"]

Own the creator/influencer marketing channel end-to-end—planning and budgeting campaigns, selecting creator mix, and driving measurable results. You’ll lead a high-volume team across global markets, optimize cost of attention and impressions, build a repeatable trend/virality loop, and run rigorous daily measurement and reporting. Manage agency partners, negotiate with creators, and grow the team while defending spend with commercial and analytical instincts.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Emergent
Emergent
1 day ago

Head of Influencer Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own the creator/influencer marketing channel end-to-end—planning and budgeting campaigns, selecting creator mix, and driving measurable results. You’ll lead a high-volume team across global markets, optimize cost of attention and impressions, build a repeatable trend/virality loop, and run rigorous daily measurement and reporting. Manage agency partners, negotiate with creators, and grow the team while defending spend with commercial and analytical instincts.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own creator channel planning and budgeting, including making the investment case and driving return on spend.
  • •Improve cost of attention by reducing cost per thousand impressions while maintaining quality and relevance.
  • •Set creator mix across tiers, formats, and markets, rebalancing spend based on performance data.
  • •Build a trend engine to spot early trends, create briefs quickly, and establish a repeatable virality loop.
  • •Lead operations and measurement daily, manage attribution/reporting, and run agency partner strategy while leading/growing the team.

Pay and Benefits

Perks:Meal AllowanceFamily InsurancePaid LeaveFlexible Hours

Key Requirements

  • •10+ years of marketing, growth, or creator/influencer experience, including leading a team.
  • •Experience running creator or influencer programs at scale with real budget ownership and measurable results.
  • •Strong ability to build plans bottom-up, defend investment, and be accountable for outcomes.
  • •Strong analytical instincts using metrics like cost per thousand impressions and funnel/plan-versus-actual performance.
  • •Experience managing agency partners and negotiating with creators or their representatives.
Experience:10+ years
Skills:LeadershipAnalytical thinkingCommercial judgmentTrend spottingExecution discipline
Languages:English

Company Brief

Emergent
Provides a platform for orchestrating autonomous AI agents and workflows, enabling teams to build, deploy, monitor, and scale agent-driven applications and automations across business processes.
Industry: AI & Machine Learning
Growth: Early Stage Startup
Website