Senior Brand Marketing Associate - Canada Coffee

The Kraft Heinz Company
Toronto
Workplace: HybridFull time80,100 - 100,100 annuallyFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Consumer-focused mindset","Attention to detail","Organizational skills","Project management","Clear communication"]

Own brand growth for the Canada Coffee category by turning consumer insights and consumption analysis into actionable plans. Lead commercialization for innovation and renovation work, including graphics/PPA execution, packaging design support, and brand activations like in-store product demos. Build and evolve future coffee strategy across the portfolio, manage Canada Coffee budgets and P&L performance, and partner cross-functionally with Sales to address customer needs.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
The Kraft Heinz Company
The Kraft Heinz Company
4 days ago

Senior Brand Marketing Associate - Canada Coffee

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own brand growth for the Canada Coffee category by turning consumer insights and consumption analysis into actionable plans. Lead commercialization for innovation and renovation work, including graphics/PPA execution, packaging design support, and brand activations like in-store product demos. Build and evolve future coffee strategy across the portfolio, manage Canada Coffee budgets and P&L performance, and partner cross-functionally with Sales to address customer needs.
Location: Toronto
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Use consumption analysis and consumer insights to support cross-functional decisions and drive category growth.
  • •Drive commercialization for innovation and renovation projects (e.g., graphics changes and PPA) in partnership with cross-functional teams.
  • •Support future coffee strategy across the portfolio using now/near/next planning.
  • •Manage brand activations such as in-store product demos.
  • •Manage the Canada Coffee budget and support Sales with customer queries and related administrative tasks.

Pay and Benefits

Salary: 80,100 - 100,100 annually
Perks:Health InsuranceDentalVisionPaid LeaveRetirementLife Insurance

Key Requirements

  • •1-3 years of experience in CPG brand management.
  • •Strong analytical skills to perform detailed analysis on large datasets and derive clear insights using Nielsen data.
  • •Financial acumen, including brand P&Ls.
  • •Excellent organizational and project management skills with the ability to meet deadlines and manage multiple priorities.
  • •Ability to independently prioritize with urgency and clearly communicate business status to senior leadership.
Experience:1-3 yearsCPGBrand managementConsumer insightsNielsen
Skills:Consumer-focused mindsetAttention to detailOrganizational skillsProject managementClear communication
Tech Stack:NielsenMicrosoft OfficeMicrosoft ExcelMicrosoft PowerPoint

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn