Staff Web Growth Marketing Manager

Fivetran
Denver
Workplace: HybridFull timeUSD 148,850.5 - 186,063Function: Marketing & GrowthSkills: ["Cross-functional leadership","Mentoring","Communication","Prioritization","Strategic thinking"]

Define and drive long-term web growth strategy across Fivetran.com, getdbt.com, and other key web experiences. Own high-impact initiatives end-to-end—from requirements and launch to optimization, performance analysis, and measurement—partnering with Web Design, Engineering, and cross-functional marketing and analytics stakeholders. Use behavioral analytics, user research, and experimentation roadmaps to improve acquisition, conversion, and pipeline, while mentoring teams and building scalable operational frameworks.

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FursaFursa
Fivetran
Fivetran
2 weeks ago

Staff Web Growth Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Define and drive long-term web growth strategy across Fivetran.com, getdbt.com, and other key web experiences. Own high-impact initiatives end-to-end—from requirements and launch to optimization, performance analysis, and measurement—partnering with Web Design, Engineering, and cross-functional marketing and analytics stakeholders. Use behavioral analytics, user research, and experimentation roadmaps to improve acquisition, conversion, and pipeline, while mentoring teams and building scalable operational frameworks.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define long-term web growth strategy across Fivetran.com, getdbt.com, and other high-impact web experiences, aligning with business objectives and user needs.
  • •Own high-impact web growth initiatives end-to-end, partnering with Web Design and Engineering to launch, optimize, and analyze performance.
  • •Drive alignment across complex initiatives by balancing business impact, user experience, technical feasibility, and organizational priorities.
  • •Write comprehensive business requirements documents (BRDs) to translate vision into implementation plans and align cross-functional teams.
  • •Develop and execute experimentation roadmaps across critical journeys (e.g., Homepage, Navigation, Pricing, Signup) to improve acquisition, conversion, and pipeline.

Pay and Benefits

Salary: USD 148,850.5 - 186,063
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveParental LeaveRsusCell PhoneLearning Budget

Key Requirements

  • •Demonstrated ability to develop and execute long-term web growth strategies that drive measurable outcomes across acquisition, conversion, and pipeline generation.
  • •Proven ability to balance strategic thinking with hands-on execution, independently driving initiatives from concept through launch, measurement, and optimization.
  • •Deep expertise in behavioral analytics, experimentation strategy, conversion rate optimization, and translating insights into strategic recommendations.
  • •Exceptional cross-functional leadership and influence to align stakeholders on complex, ambiguous initiatives.
  • •Strong written and verbal communication skills, including presenting recommendations and business cases to senior leadership and executive stakeholders.
Experience:B2B SaaSEnterprise softwareDeveloper-focused products
Skills:Cross-functional leadershipMentoringCommunicationPrioritizationStrategic thinking
Languages:English
Tech Stack:WebflowSanityOptimizelyGoogle Analytics (GA4)AmplitudeLookerMicrosoft ClarityJiraFigmaExcelGoogle Sheets

Company Brief

Fivetran
Provides automated data integration and replication software that moves data from hundreds of sources into cloud data warehouses and analytics platforms. Helps engineering and analytics teams keep data pipelines reliable, current, and low-maintenance.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Oakland, United States
Founded: 2012
WebsiteLinkedIn