Account Executive - Public Relations (Brands)

Burson
Gurugram
Workplace: HybridFull timeFunction: SalesEducation: bachelorsSkills: ["Proactive","Detail-oriented","Communication","Media relations","Collaboration"]

Support the planning and execution of PR campaigns for brands, including drafting press releases and media pitches, researching media contacts, and maintaining media databases. Monitor media coverage and create media reports, and help plan and execute PR events. Coordinate with internal teams to gather content, track industry trends, and contribute ideas. Use Burson’s proprietary generative AI tools for competitor research, content development, and campaign performance analysis to inform communications decisions.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Burson
Burson
1 month ago

Account Executive - Public Relations (Brands)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 21 hours agoStatus: Live
Reposted: similar role first listed 3 months ago

Job Summary

Support the planning and execution of PR campaigns for brands, including drafting press releases and media pitches, researching media contacts, and maintaining media databases. Monitor media coverage and create media reports, and help plan and execute PR events. Coordinate with internal teams to gather content, track industry trends, and contribute ideas. Use Burson’s proprietary generative AI tools for competitor research, content development, and campaign performance analysis to inform communications decisions.
Location: Gurugram
Workplace: Hybrid
Employment Type: Full time
Job Function: Sales
Seniority: Mid level

Key Responsibilities

  • •Assist in drafting press releases, media pitches, and other PR content.
  • •Research media contacts and maintain media databases.
  • •Monitor media coverage and create media reports.
  • •Support planning and execution of PR events or campaigns.
  • •Use Burson proprietary AI tools for competitor research, content development, campaign performance analysis, and audience strategy.

Key Requirements

  • •1+ years of experience in public relations or communications, preferably with lifestyle/brands/consumer clients.
  • •Bachelor’s degree in Public Relations, Communications, or a related field.
  • •Strong familiarity with how generative AI tools are used across communications programs (planning, research, ideation, content creation, daily operations).
  • •Proactive, detail-oriented approach with strong communication and content-writing ability.
  • •Ability to support day-to-day account management and coordinate with internal teams to gather content or information.
Experience:Public relationsCommunicationsLifestyle brandsConsumerMedia relations
Education:Bachelor's in Public Relations, Communications, or a related field
Skills:ProactiveDetail-orientedCommunicationMedia relationsCollaboration
Languages:English
Tech Stack:Generative AIAI toolsMedia databases

Company Brief

Burson
Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.
Industry: Professional Services
Website