Senior Manager, B2B Growth Marketing - EMEA

Live Nation Entertainment
London
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Builder's mindset","Hands-on execution","Teaching and upskilling","Commercial focus","Communication"]

Build and scale a multi-market B2B demand generation engine across EMEA, driving pipeline growth through coordinated inbound and outbound strategy. Partner with regional leadership, sales, and priority markets to plan investments, shape local demand gen plans, and create hands-on campaigns using Apollo and Salesforce Account Engagement. Own paid media budgets across LinkedIn and Meta, enable teams with training and playbooks, and establish EMEA reporting and attribution to improve results over time.

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Live Nation Entertainment
Live Nation Entertainment
4 days ago

Senior Manager, B2B Growth Marketing - EMEA

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Build and scale a multi-market B2B demand generation engine across EMEA, driving pipeline growth through coordinated inbound and outbound strategy. Partner with regional leadership, sales, and priority markets to plan investments, shape local demand gen plans, and create hands-on campaigns using Apollo and Salesforce Account Engagement. Own paid media budgets across LinkedIn and Meta, enable teams with training and playbooks, and establish EMEA reporting and attribution to improve results over time.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Deliver against EMEA demand generation pipeline targets across inbound and outbound channels.
  • •Shape EMEA demand gen strategy with regional leadership and business partners, including market prioritisation and sequencing.
  • •Partner with priority markets to translate regional opportunity into local demand gen plans.
  • •Build and launch campaigns hands-on in Apollo (outbound) and MCAE/Pardot (inbound), then optimize with performance insights.
  • •Establish EMEA-level demand gen reporting and dashboards for lead volume, quality, conversion, and revenue attribution; test new channels and audience segments.

Key Requirements

  • •Strong progressive B2B demand generation or growth marketing experience building pipeline in complex, multi-market environments.
  • •Hands-on expertise with Apollo.io (or equivalent outbound sequencing/prospecting) and Salesforce Marketing Cloud Account Engagement (Pardot) to build and teach campaigns.
  • •Proven experience managing paid media campaigns and budgets across LinkedIn, Meta, and other B2B channels, including setup, optimisation, and reporting.
  • •Experience training and enabling non-specialist teams with sessions, guides, and repeatable turnkey programs.
  • •Experience operating across European or international markets (EMEA dynamics) and comfortable building/interpreting demand gen reporting and attribution models.
Experience:B2BDemand generationGrowth marketingMulti-marketEMEAPaid mediaCRM & marketing data
Skills:Builder's mindsetHands-on executionTeaching and upskillingCommercial focusCommunication
Tech Stack:Apollo.ioSalesforce Marketing Cloud Account EngagementPardotSalesforce CRMLinkedInMetaMicrosoft OfficeDashboards

Company Brief

Live Nation Entertainment
Operates a global live entertainment platform that promotes concerts, manages ticketing, and runs venues and festivals. Connects artists, fans, and brands through large-scale events, sponsorships, and digital ticketing services.
Industry: Events & Live Entertainment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Beverly Hills, United States
Founded: 2010
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor