Growth, Adoption

Clay
San Francisco, New York
Workplace: HybridFull timeUSD 140,000 - 190,000 annuallyFunction: Marketing & GrowthSkills: ["Experimentation","Cross-functional collaboration","Systematic thinking","Measurement"]

Own end-to-end lifecycle marketing that drives adoption of new Clay products through email and in-app communications. Build PLG programmatic plays for product launches, cohorts, workshops, and livestreams, while automating one-off sends via new systems and reporting dashboards. Run experimentation tied to activation and usage metrics, protect messaging guardrails, and coordinate with GTM, Product Marketing, Growth Product, and Data Science to sharpen the feedback loop.

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FursaFursa
Clay
Clay
4 days ago

Growth, Adoption

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own end-to-end lifecycle marketing that drives adoption of new Clay products through email and in-app communications. Build PLG programmatic plays for product launches, cohorts, workshops, and livestreams, while automating one-off sends via new systems and reporting dashboards. Run experimentation tied to activation and usage metrics, protect messaging guardrails, and coordinate with GTM, Product Marketing, Growth Product, and Data Science to sharpen the feedback loop.
Location: San Francisco, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Own lifecycle channels end-to-end, including one-off email and in-app communications for product launches, events, workshops, and dinners while keeping the Clay voice consistent.
  • •Partner with GTM Ecosystem and Product Marketing on PLG efforts such as cohorts, product launches, and trigger-based product campaigns.
  • •Run experiments to lift conversion toward product activation, including testing variants on smaller audiences and rolling winners to larger lists.
  • •Build scalable systems to automate transactional and one-off sends, stand up reporting/dashboarding, and support automated campaigns that improve the PLG funnel.
  • •Measure and report adoption-driving metrics, manage re-opt-in flows and segmentation, coordinate the comms roadmap, and maintain guardrails like unsubscribe rules.

Pay and Benefits

Salary: USD 140,000 - 190,000 annually
Equity and Bonus:Equity

Key Requirements

  • •Own lifecycle marketing programs end-to-end (email and/or in-app), including audience building, copy, sends, experimentation, and measurement.
  • •Think in activation, conversion, and product usage rather than sends, and be comfortable using dashboards and running A/B tests.
  • •Have “builder DNA” by creating 0→1 workflows, automation, or reporting where none existed, then scaling them.
  • •Understand product-led growth dynamics from first touch to activated power users and know how lifecycle comms accelerate the journey.
  • •Work cross-functionally without a coordinator—turn program requests into campaigns, execute, and report results.
Experience:Lifecycle marketingProduct-led growth (PLG)
Skills:ExperimentationCross-functional collaborationSystematic thinkingMeasurement
Tech Stack:SQLSalesforceSnowflakeStreamlit

Company Brief

Clay
Provides a go-to-market development environment combining AI agents and 100+ data integrations to help growth teams source, enrich, and act on customer data for personalized outreach, CRM enrichment, and automated GTM workflows.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series B
Headquarters: New York, United States
Founded: 2019
WebsiteLinkedIn