Senior Manager Franchise - EM South (Cape Town, WC, ZA)

Adidas
Cape Town
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 10-14 yearsEducation: bachelorsSkills: []

Lead adidas Franchise West & East sales for Key Markets in line with company strategy, driving profitable net sales growth and market share through partners. Set and track targets and KPIs, analyze risks and opportunities, and build a high-performing franchise sales team. Ensure adidas standards are applied, guide seasonal buying and negotiations, monitor sell-through vs. competitors, and provide field consultancy and training to improve retail performance and service quality.

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Adidas
Adidas
2 days ago

Senior Manager Franchise - EM South (Cape Town, WC, ZA)

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Job Summary

Lead adidas Franchise West & East sales for Key Markets in line with company strategy, driving profitable net sales growth and market share through partners. Set and track targets and KPIs, analyze risks and opportunities, and build a high-performing franchise sales team. Ensure adidas standards are applied, guide seasonal buying and negotiations, monitor sell-through vs. competitors, and provide field consultancy and training to improve retail performance and service quality.
Location: Cape Town
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Drive profitable market share and net sales growth within franchisees across Key Markets by setting targets, tracking results, and analyzing risks and opportunities.
  • •Build and develop the franchise sales team to achieve financial objectives and channel targets while ensuring adidas standards and best practices are followed.
  • •Create financial targets and KPIs for franchise partners, communicate monthly financial performance by country/partner, and provide forecasts and realistic plans.
  • •Guide seasonal buys and seasonal sell-in activities, including direct/guide customer purchases during sell-in week to align purchase orders with objectives and sales conditions.
  • •Provide field consultancy and training on “perfect retailing” (sales performance, inventory/stock levels, service quality, marketing, OMNI support) to improve partners’ commercial performance and retail KPIs.

Key Requirements

  • •University degree in business with marketing and sales focus.
  • •10–14 years of sales experience in large sales organizations, ideally in apparel/fashion/shoes or FMCG, including at least 6 years in Sales.
  • •At least 4 years’ experience in people and operational management.
  • •Advanced MS Office skills, including Excel and Power BI.
  • •Advanced English proficiency (reading, writing, speaking).
Experience:10-14 yearsApparel/fashion/shoesFMCGSportsFranchiseLogisticsSupply chain
Education:Bachelor's in business (marketing and sales focus)
Languages:English
Tech Stack:Microsoft OfficeExcelPower BI

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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