Senior Manager, Paid Acquisition

Apollo.io
United States
Workplace: RemoteFull timeUSD 159,200 - 228,900 annuallyFunction: Solutions Engineering & Sales EngineeringSkills: ["Analytical","Communication","Mentoring","Strategic thinking","Cross-functional collaboration"]

Own Apollo.io’s performance marketing engine across paid channels, leading a team of paid channel specialists and driving scalable, efficient growth. Set the vision and operate hands-on across Paid Search, Paid Social, Connected TV, Audio, and OOH while managing an 8-figure annual budget. Build measurement/attribution (pixels, CAPI, MMM), lead experimentation, forecast and report performance to senior leadership, and collaborate cross-functionally across Growth, Creative, Brand, Analytics, Product, and Finance.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Apollo.io
Apollo.io
1 day ago

Senior Manager, Paid Acquisition

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own Apollo.io’s performance marketing engine across paid channels, leading a team of paid channel specialists and driving scalable, efficient growth. Set the vision and operate hands-on across Paid Search, Paid Social, Connected TV, Audio, and OOH while managing an 8-figure annual budget. Build measurement/attribution (pixels, CAPI, MMM), lead experimentation, forecast and report performance to senior leadership, and collaborate cross-functionally across Growth, Creative, Brand, Analytics, Product, and Finance.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead and develop a team of paid channel specialists across Paid Search, Paid Social, TV, Audio, OOH, and adjacent channels.
  • •Manage an 8-figure annual budget focused on efficiency, incrementality, and pipeline contribution.
  • •Build and evolve measurement and attribution (pixel configurations, CAPI integrations, marketing mix modeling).
  • •Drive systematic testing and experimentation across creative, audiences, bid strategy, landing pages, and channel mix.
  • •Own forecasting, pacing, and performance reporting; partner cross-functionally and manage external agencies, media partners, and vendors.

Pay and Benefits

Salary: USD 159,200 - 228,900 annually
Equity and Bonus:Equity
Perks:401kPaid HolidaysPaid LeaveParental LeaveHealth InsuranceDentalVisionLife InsuranceFsa/hsaTravel Allowance

Key Requirements

  • •10+ years of experience in performance marketing with significant time in B2B SaaS.
  • •Proven ability to drive measurable results in a high-growth company while managing a large, complex media budget.
  • •Deep hands-on expertise across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager, plus offline channels like TV, Audio, and OOH.
  • •Strong command of tracking and attribution, including pixel setup, server-side/CAPI configurations, UTM frameworks, and multi-touch attribution models.
  • •Highly analytical with comfort in data tools (e.g., Looker and Amplitude) and mentoring/leading senior individual contributors.
Experience:Performance marketingB2B SaaSPLGSLG
Skills:AnalyticalCommunicationMentoringStrategic thinkingCross-functional collaboration
Languages:English
Tech Stack:Google AdsBingMeta Ads ManagerLinkedIn Campaign ManagerRedditConnected TVAudioOOHPixelsCAPIServer-sideUTMMulti-touch attributionMarketing mix modelingLookerAmplitudeMarketing attributionForecasting

Company Brief

Apollo.io
Provides a B2B sales engagement platform and global contact database that helps revenue teams find prospects, enrich data, and automate outbound workflows to accelerate pipeline and close deals.
Industry: SaaS
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Series D
Headquarters: San Francisco, United States
Founded: 2015
WebsiteLinkedIn