Director, Measurement

The New York Times
New York
Workplace: HybridFull timeUSD 150,000 - 160,000 annuallyFunction: Executive & General ManagementSkills: ["Leadership","Mentorship","Client-facing communication","Data-driven storytelling","Research"]

Lead an experienced measurement and insights team within the advertising organization, helping present campaign performance to clients across The New York Times sub-brands. Develop benchmarking and privacy-first measurement solutions, and guide a measurement roadmap that strengthens client trust. Use data-driven narratives to analyze funnel effectiveness, ensure proprietary metrics drive ad effectiveness studies, and mentor managers and analysts while partnering with product marketing and product teams.

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The New York Times
The New York Times
1 day ago

Director, Measurement

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 minutes agoStatus: Live

Job Summary

Lead an experienced measurement and insights team within the advertising organization, helping present campaign performance to clients across The New York Times sub-brands. Develop benchmarking and privacy-first measurement solutions, and guide a measurement roadmap that strengthens client trust. Use data-driven narratives to analyze funnel effectiveness, ensure proprietary metrics drive ad effectiveness studies, and mentor managers and analysts while partnering with product marketing and product teams.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Lead enhancement of measurement solutions across the full marketing funnel.
  • •Analyze campaign effectiveness and create measurement narratives for clients and media strategy teams.
  • •Collaborate with the wider measurement team to deliver holistic performance stories to main clients.
  • •Partner with product marketing to strengthen go-to-market approaches using performance data and insights.
  • •Consult with advertising clients to design measurement solutions and ongoing measurement-backed campaign recommendations.

Pay and Benefits

Salary: USD 150,000 - 160,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kEquityPaid LeavePaid SickParental LeaveLearning Budget

Key Requirements

  • •8+ years of experience in digital publishing/media or agency.
  • •5+ years of measurement specialization, including Brand Lift, Attribution, and Sales Lift studies.
  • •5+ years of experience managing a team.
  • •Demonstrated ability to write and present clear, cogent narratives.
  • •Experience with ad technologies and knowledge of the digital advertising ecosystem.
Experience:Digital publishingMediaAgencyAdvertising
Skills:LeadershipMentorshipClient-facing communicationData-driven storytellingResearch
Languages:English
Tech Stack:KantarDynataNielsenComscoreBrand MetricsABCS InsightsPodscribe

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn