GTM Strategy & Operations Lead

Affirm
United States
Workplace: RemoteFull timeUSD 128,000 - 188,000 annuallyFunction: Business OperationsExperience: 6+ yearsSkills: ["Clear communication","Analytical thinking","Cross-functional collaboration","Writing and speaking","Working in ambiguity"]

Own end-to-end go-to-market execution for a product line or segment, translating product and pricing inputs into rollout strategy, enablement, and measurable adoption goals. Partner across Product, PMM, Legal, Rev Ops, and Pricing to coordinate implementations and equip the field with playbooks and processes. Use adoption and performance data to identify where launches stall, mitigate risks early, and feed actionable recommendations back to PMM and Product.

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FursaFursa
Affirm
Affirm
1 day ago

GTM Strategy & Operations Lead

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end go-to-market execution for a product line or segment, translating product and pricing inputs into rollout strategy, enablement, and measurable adoption goals. Partner across Product, PMM, Legal, Rev Ops, and Pricing to coordinate implementations and equip the field with playbooks and processes. Use adoption and performance data to identify where launches stall, mitigate risks early, and feed actionable recommendations back to PMM and Product.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations
Seniority: Mid level

Key Responsibilities

  • •Own the go-to-market for a product line or segment end to end, including rollout design, enablement, and adoption targets.
  • •Turn inputs from Product, Pricing, and PMM into a coherent GTM strategy and track adoption against goals.
  • •Translate launch perspectives across executives, customer value proposition, and field execution.
  • •Build and maintain field materials, processes, and playbooks needed for adoption.
  • •Analyze performance data to identify launch stalling points, flag risks early, and recommend next steps to PMM/Product.

Pay and Benefits

Salary: USD 128,000 - 188,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionPaid LeaveEquity

Key Requirements

  • •6+ years of experience in go-to-market strategy, product marketing, revenue, or sales operations, ideally in FinTech or SaaS.
  • •Track record of owning a go-to-market motion or product line end to end, including rollout through adoption.
  • •Experience translating vague directives into a solution that resonates with stakeholders and customers.
  • •Comfort working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
  • •Familiarity with merchant, payments, or fintech ecosystems.
Experience:6+ yearsFintechSaaSPaymentsGo-to-market
Skills:Clear communicationAnalytical thinkingCross-functional collaborationWriting and speakingWorking in ambiguity

Company Brief

Affirm
Provides point-of-sale lending and buy-now-pay-later (BNPL) solutions for consumers and merchants, enabling installment payments, consumer financing, and embedded financial services through APIs and partnerships with retailers and platforms.
Industry: Lending
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn