TikTok Shop – Merchandise Strategy Manager

TikTok
Seattle
Workplace: OnsiteFull timeFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsEducation: bachelorsSkills: ["Analytical thinking","Business judgment","Structured problem-solving","Collaboration","Ownership"]

Own merchandise and assortment strategy for TikTok Shop by analyzing consumer demand, product categories, and price segments. Develop assortment plans to improve platform supply and align products with market needs, partnering with merchant strategy and industry teams to guide supply development. Use data-driven analysis to identify supply gaps, propose initiatives, and continuously monitor product performance and market trends to support sustainable growth.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop – Merchandise Strategy Manager

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Last checked: 28 minutes agoStatus: Live

Job Summary

Own merchandise and assortment strategy for TikTok Shop by analyzing consumer demand, product categories, and price segments. Develop assortment plans to improve platform supply and align products with market needs, partnering with merchant strategy and industry teams to guide supply development. Use data-driven analysis to identify supply gaps, propose initiatives, and continuously monitor product performance and market trends to support sustainable growth.
Location: Seattle
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Analyze consumer demand trends to identify key product categories, brands, and price segments with growth potential on TikTok Shop.
  • •Develop product assortment strategies to strengthen platform supply and align offerings with market demand.
  • •Partner with merchant strategy and industry teams to guide supply development in priority product categories.
  • •Identify high-potential products and category opportunities to support major campaigns and marketing initiatives.
  • •Conduct data-driven analysis to find supply gaps, propose targeted initiatives, and refine assortment strategies based on performance and market trends.

Key Requirements

  • •Bachelor’s degree in Business, Economics, Marketing, Data Science, or a related field.
  • •5 years of experience in e-commerce, marketplace strategy, category management, consulting, or retail strategy.
  • •Strong analytical capabilities using data to identify business opportunities.
  • •Familiarity with consumer trends and retail/e-commerce market dynamics.
  • •Ability to adapt in a fast-moving environment with strong ownership.
Experience:5+ yearsE-commerceMarketplaceCategory managementRetailConsulting
Education:Bachelor's
Skills:Analytical thinkingBusiness judgmentStructured problem-solvingCollaborationOwnership

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn