Visa

22 hours ago

Director, Super Regional Issuers, Cardholder Growth & Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Lead Visa’s NA Marketing Services work for Super Regional Issuer clients, serving as the primary marketing expert and point of contact. Own executive-level client engagement, develop strategic issuer marketing partnerships, and drive growth through data-driven cardholder lifecycle programs. Oversee sell-in and implementation of Visa Marketing Services engagements to improve acquisition, activation, engagement, spend, retention, and cardholder lifetime value, using CRM, email, segmentation, and analytics.

Location: Atlanta, San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Serve as primary point of contact and payments marketing expert for assigned Super Regional Issuer clients.
•Develop strategic marketing partnerships and lead executive-level client engagement to drive growth.
•Oversee sell-in and implementation of Visa Marketing Services engagements to strengthen client brands and improve cardholder lifetime value.
•Drive data-driven cardholder acquisition, activation, engagement, spend, retention, and overall portfolio performance through lifecycle marketing programs.
•Leverage marketing technology and customer data to deliver personalized, measurable outcomes, including omni-channel engagement and automated journeys.

Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 285,600 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid LeaveLife InsuranceWellness Stipend

Key Requirements

•Bachelor’s degree with 10+ years of work experience, or an advanced degree with 8+ years (e.g., Masters/MBA/JD/MD), or 3+ years with a PhD.
•10+ years of experience in payments, card marketing, financial services marketing, advertising, consulting, or client marketing roles.
•Demonstrated expertise in cardholder lifecycle marketing, including acquisition, onboarding, activation, engagement, spend stimulation, loyalty, retention, and reactivation.
•Experience using customer data, analytics, insights, and performance reporting to drive marketing strategy and business outcomes.
•Experience managing CRM and email marketing, customer journey orchestration, segmentation, and lifecycle marketing initiatives across channels.

Experience:PaymentsCard marketingFinancial servicesFintech

Education:Bachelor's

Skills:Executive stakeholder managementAnalytical thinkingStrategic communicationPresentation skills

Tech Stack:CRMEmail marketingCustomer data platformsAI-powered marketingMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft Outlook

Company Brief

Visa

Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Visa

22 hours ago

Director, Super Regional Issuers, Cardholder Growth & Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 22 hours agoStatus: Live

Job Summary

Location: Atlanta, San Francisco

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Serve as primary point of contact and payments marketing expert for assigned Super Regional Issuer clients.
•Develop strategic marketing partnerships and lead executive-level client engagement to drive growth.
•Oversee sell-in and implementation of Visa Marketing Services engagements to strengthen client brands and improve cardholder lifetime value.
•Drive data-driven cardholder acquisition, activation, engagement, spend, retention, and overall portfolio performance through lifecycle marketing programs.
•Leverage marketing technology and customer data to deliver personalized, measurable outcomes, including omni-channel engagement and automated journeys.

Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 285,600 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVision401kPaid LeaveLife InsuranceWellness Stipend

Key Requirements

•Bachelor’s degree with 10+ years of work experience, or an advanced degree with 8+ years (e.g., Masters/MBA/JD/MD), or 3+ years with a PhD.
•10+ years of experience in payments, card marketing, financial services marketing, advertising, consulting, or client marketing roles.
•Demonstrated expertise in cardholder lifecycle marketing, including acquisition, onboarding, activation, engagement, spend stimulation, loyalty, retention, and reactivation.
•Experience using customer data, analytics, insights, and performance reporting to drive marketing strategy and business outcomes.
•Experience managing CRM and email marketing, customer journey orchestration, segmentation, and lifecycle marketing initiatives across channels.

Experience:PaymentsCard marketingFinancial servicesFintech

Education:Bachelor's

Skills:Executive stakeholder managementAnalytical thinkingStrategic communicationPresentation skills

Tech Stack:CRMEmail marketingCustomer data platformsAI-powered marketingMicrosoft ExcelMicrosoft PowerPointMicrosoft WordMicrosoft Outlook

Company Brief

Visa

Industry: Payments

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1958

Glassdoor: 3.8

Website LinkedIn Glassdoor