Senior Product Marketing Manager

Aiwyn
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Problem-solving","Attention to detail","Cross-functional leadership","Communication"]

Own go-to-market strategy for major product launches, driving product storytelling, positioning, messaging, enablement, and performance reporting. Partner with Sales, Marketing, CS, Alliances, and demand gen to run integrated campaigns that increase awareness, adoption, and pipeline growth. Build enablement and customer marketing programs (references, case studies, upsell/cross-sell), track adoption metrics, and mentor PMMs to scale consistent product marketing execution.

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Aiwyn
Aiwyn
1 month ago

Senior Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own go-to-market strategy for major product launches, driving product storytelling, positioning, messaging, enablement, and performance reporting. Partner with Sales, Marketing, CS, Alliances, and demand gen to run integrated campaigns that increase awareness, adoption, and pipeline growth. Build enablement and customer marketing programs (references, case studies, upsell/cross-sell), track adoption metrics, and mentor PMMs to scale consistent product marketing execution.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Partner with GTM leadership (Sales, Marketing, CS, Alliances) to define and execute integrated campaigns that drive awareness, adoption, and pipeline growth.
  • •Lead product storytelling and positioning across one or more product lines, articulating how Aiwyn improves client experiences.
  • •Own go-to-market strategy for major product launches, including messaging, enablement, content, and performance reporting.
  • •Build and maintain enablement and customer marketing programs (references, case studies, upsell/cross-sell) and track product adoption metrics to accelerate activation and retention.
  • •Educate and evangelize PMM best practices and mentor/coach other PMMs to scale within the team.

Key Requirements

  • •6+ years of B2B SaaS Product Marketing experience.
  • •3+ years of experience in mid-scale businesses.
  • •Experience with vertical SaaS/platform organizations.
  • •Deep understanding of accounting, professional services, or financial tech markets.
  • •Proven success launching and scaling products or features that drove measurable growth in pipeline, adoption, and retention.
Experience:B2B SaaSVertical SaaSPlatform organizationsAccountingProfessional servicesFinancial technologyStartup
Skills:Strategic thinkingProblem-solvingAttention to detailCross-functional leadershipCommunication

Company Brief

Aiwyn
Provides AI-driven tools to generate original music, vocals, and production for creators, artists, and brands, enabling rapid composition and sonic customization using machine learning models.
Industry: Music Industry
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